Nowadays, people are not just buying the most advanced smartphones because they need a device for communication. They are also purchasing these smartphones because of their capability to capture vivid images, challenging the image quality produced with professional DSLR cameras, for instance.
One of these types of smartphones is the Samsung Galaxy S23 Ultra, launched last February 17th. It is laden with features such as its bespoke Snapdragon 8 Gen 2 chip, faster storage and RAM, 256GB base storage, beautiful design, and so much more.
But do you know its most sought-after feature among content creators? Its 200MP camera, which is regarded as one of the world’s highest-resolution image sensors. Plus, it is also equipped with the ISOCELL HP2 sensor.
Samsung did a creative campaign to showcase this feature of its Galaxy S23 Ultra by taking over the streets of London’s Piccadilly, setting up a photo booth for people to take phones of themselves in, and flashing their photos on Piccadilly’s huge billboards, turning these people into billboard stars.
Billboard stars
London is the perfect setting for this campaign by Samsung. It is among the hottest cities in the world, and one of the most famous tourist attractions here is the Piccadilly, also referred to as the Piccadilly Circus.
Piccadilly Circus is a road junction and public space of London’s West End in the city of Westminster. Its name, “circus,” comes from the Latin that means “circle,” denoting its round open space at a street junction. And among the most popular features of this place are its giant billboards.
In Samsung’s campaign, the South Korean conglomerate placed an old photo booth with the Samsung Galaxy S23 Ultra that captured photos of the participants, then shared these images on the gigantic billboards of Piccadilly Circus, whose height reaches almost 700 inches.
More so, the images were zoomed in to around 8.5 times to show that the photo quality and each pixel remain true to life even if zoomed in.
“There aren’t many locations in the world more iconic and exciting than the bright lights of London’s Piccadilly,” Samsung Electronics U.K.’s Marketing and Omnichannel officer Annika Bizon said. “So where better to demonstrate the power of our Samsung technology while empowering consumers to have fun at the same time? It’s so important to demonstrate in an accessible and imaginative way like this, what innovations can help people really achieve.”
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Along with Samsung’s official news release about its latest campaign, the company also posted a video detailing everything that happened. The video also showed the priceless reactions of the people who participated when they saw their faces on the giant billboards.
How about those who are not in London at that time to try the experience? Well, they also were able to. Aside from over 100 content creators that represented various communities across the United Kingdom, content creators from the United States, China, India, and Germany were also able to capture their self-portraits, as well as landscape sceneries, which were brought to life on Piccadilly’s billboards with 200MP technology.
