TSG Hoffenheim, a top-tier German soccer team, has launched an NFT cooperation with the cryptocurrency Baby Doge.
According to an announcement on the German club’s website, Baby Doge has officially become an official team partner. The two intend to collaborate as business partners in the future, particularly on the development of club-related NFTs.
The agreement calls for Baby Doge LED advertising to be placed around the pitch in Hoffenheim’s stadium during all home games. The collaboration will also include broad-reaching advertising tools and co-branded content.
“TSG Hoffenheim is delighted to be collaborating with such an innovative and forward-thinking company as Baby Doge,” stated the club’s CEO, Denni Strich. “We are excited and looking forward to a successful cooperation in which we will bring to life an NFT collection from the club as well as other intriguing projects.”
Hoffenheim presently competes in Germany’s top division, the “Bundesliga.” The club isn’t the first in the league to collaborate with a cryptocurrency; Bayer Leverkusen already secured a sponsorship agreement with Floki Inu.
Baby Doge, which was founded in June 2021 as the son of Dogecoin, has grown into a relatively popular memecoin, with approximately 1.3 million holders worldwide.
“We are honored to be TSG Hoffenheim’s official crypto partner, and we look forward to making NFT technology available to the club’s ardent supporters.” This relationship will help Hoffenheim cement its status as a forward-thinking, technology-driven Bundesliga club.” Mike Watson of Baby Doge stated.
“The deal is also a win-win for the entire Baby Doge community,” Watson stated, “as it expands our digital presence in the global market and places Baby Doge in the Bundesliga, while we continue to build our presence in the EU.”
Sports Partnerships between NFT and cryptocurrency have grown in popularity in recent months. The rationale for this trend is that sports have a very broad reach and hence make very good promotional tools.
Only a few weeks ago, UFC announced a partnership with Dapper Labs to create non-fungible tokens for their fans. In addition, the English Premier League soccer club Watford struck a shirt contract with Dogecoin last year.
