Top sports brass around the world have definitely taken notice of esports, and the changing interests of young people worldwide.
Just ask English Premier League executive chairman Richard Scudamore - he thinks social media and esports are among the biggest threats to its continued growth and relevance with young people.
"I see it wider than that. I see gaming, all sorts of digital gaming, I see all sorts of young people spending time on their devices doing all sorts of things to entertain themselves, with social media generally," he said to BBC Radio 5 Live. "We see what's entertaining young people as being a competitor to try to make sure they stay interested in this type of thing, which is why the whole community-based activities, the whole interactive-based activities, are so important."
The above sentiment, that traditional sports clubs should adapt to the changing marketplace, could explain why we've seen the signing of top FIFA 16 pros to traditional sports brands. We've also seen these clubs expand to games that aren't directly soccer related, as we have with FC Schalke 04 in League of Legends.
"For anyone who's got young children, you see what they're doing in their lives and they're spending a lot of time engaging interactively -- not just gaming, but social media, interacting with their friends... I say 'friends' -- people they know from across the world. Whether they would pass the old definition of friends," he concludes. "The interesting bit about the future is whether this game will continue to engage them, and that's why we have to make sure we're doing everything we can to make sure it does."
The problem, though, is that traditional sports are about as nimble as the Titanic sailing towards an iceberg. Anything they try might be too little, too slow paced, or just plain not as interesting to millenials when compared to esports and social media.