Manchester United has signed a deal with EA to be a global partner of EA Sports for their FIFA titles for the next three years.
“We are very excited to be joining Manchester United as a global partner,” said EA Sports vice-president of marketing, Jamie McKinlay. “It’s a great opportunity for us to create even more authentic experiences for our players and bring fans of one of the most storied clubs in the world closer to the team and its star-studded line-up.”
This isn't the first time that Manchester United has turned up in gaming news - they were reportedly in talks to sign an Overwatch team last month, and this move could be seen as an extension of their esports efforts.
EA also plans on tapping into its eSports roots by enlisting some of the Manchester United's players to compete in a one-off FIFA tournament.