One of the biggest features of multiplayer games is the ability to organize play through clans and guilds, in game - and Overwatch players want it. Using clans or guilds, it's far easier to keep your friends in the know through in-game message boards and other functionality that makes grouping with your friends easier.
"We would be very excited to work on a system like this," Jeff Kaplan responded when asked about adding the feature to Overwatch.
Other users on the Battle.net forums pointed out that the original intention of the dev team was to make competitive a mode for pre-made, six-man groups - which was scaled down to solo queue due to community demand. A guild system would facilitate having a separate queue for full premade groups in competitive once again, since players would be able to organize their play easier.
It's worth pointing out that Kaplan merely hinted at the idea, but the emphasis on how excited the dev team is about the idea means that we're more likely to see it prioritized.
Other games that use clans or guilds include Call of Duty, Counter-Strike: Global Offensive (through Steam), most MMOs, StarCraft II, and more. Overwatch currently just uses your Battle.net friends list.
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Dustin Steiner has seen esports from nearly every angle, from tournament administration to live event coverage. He has worked in the space for over six years for outlets such as the Capcom Pro Tour, eSportsMax, ESFI World, Evil Geniuses and GameZone.