Games industry analysts are getting somewhat peevish at the continued perception that Pokemon GO's a dead fad. Dead fads, after all, don't keep making cash hand over fist for their company.
Ahmad's assessment of the game's state of health appears to be accurate. Multiple sources have cropped up recently comparing Pokemon GO against rivals, and usually disparagingly. Japan's adult visual novel inspired mobile game Fate/Grand Order, for instance, has taken the island's mobile king crown off of PokeGO's hands, bolstering Sony Music's bottom line by billions of yen.
What goes unmentioned is that, up until that point, Pokemon GO had reigned for a solid half year. And is still churning something in the order of $3 million per day, according to Recode.
While the dropoff since July is definitely steep, back when it was an unconditional global phenomena, it had a lot more room to fall than any comparable game. And with the holiday-themed update inbound, it can be expected to recover some ground. The same report notes that the Halloween event pushed its daily usage ratings back up 13.2$ globally, and almost 20% in the US alone. Further updates to improve basic gameplay and content means that Pokemon GO isn't going away for a very long while.