With the advent of SNK’s upcoming tournament series dedicated to King of Fighters XIV, one company is already looking to extend its reach by getting more involved in the esports space. Over the weekend, Sanwa Denshi Co., a major arcade parts company announced that they’ve officially signed King of Fighters veteran M' to represent the company.
Following in the footsteps of Hori, Sanwa is one of the latest peripheral organizations that’s taken an interest in establishing a sponsorship program. M’ had the opportunity to sport his new appointment under the Sanwa’s brand during at the Japanese major event Toushinsai.
This development could create greater interest across the esports industry once the King of Fighters XIV tour gets underway. There’s still no official word when SNK will get underway but there’s a very good chance Sanwa will do its utmost to have ‘M active throughout the coming year.