Tencent, the 10th-largest publicly trading company in the world and probably best known as the owners of League of Legends and Clash Royale's publishers, is giving Valve a speculative side-eye. According to Niko Partners analyst Daniel Ahmad, the Chinese megacorporation is planning a global push of its gaming platform, rebranding it from "Tencent Games Platform to "WeGame."
That would suggest, at least by name alone, some level of comparison or integration with WeChat -- the single largest social messaging platform in China.
In terms of "agnostic" game distribution platforms, WeGames would find itself in a pool mainly defined by Steam and GOG -- Origin and Uplay, while not insignificant, is meant to push only their own publisher's titles. Tencent's already dabbled in something integral to Steam's identity as well, distributing indie titles like Don't Starve to an eastern audience to some success -- and by "some success," it broke one million sales soon after launch.
Many more are to come:
Whether or not a WeGame global push will put a dent in Steam's PC gaming ubiquity will depend on the titles and publishers attached to it, of course. But with Valve battered by floods of, to put it bluntly, crapware forcing it to overhaul its Greenlight program, years of complaints of Steam's inadequate customer support, and Microsoft taking a stab at their self-service refund model, there's a hint of blood in the PC gaming waters.
Update: Ahmad's clarified that the platform will still be China-native, but support overseas user signups.
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