CD Projekt Red collaborated with Rockstar Energy last month to manufacture a real-life product of Cyberpunk 2077’s energy drink called Samurai Cola. Now that the hype towards the game has been steadily increasing, CD Projekt Red and Rockstar have once again teamed up.
This time around, the two companies have worked together to give players a chance to win a custom Cyberpunk 2077-themed 1970 Ford Mustang that is meant to help promote the game.
It’s quite common for brands and gaming companies to collaborate with one another in the video game industry. However, what makes this partnership more unique than the rest is the fact that they’ll be giving away a real-world car.
The bright-yellow Ford Mustang in question is heavily inspired by the design of Cyberpunk 2077’s Quadra Turbo R, which is an in-game vehicle that the game’s protagonist, V, drives in numerous trailers and demos.
Recently, CD Projekt Red released a few pictures of the 1970 custom Mustang and it pretty much looks like the in-game version of the 1970s-era muscle cars.
Based on the released screenshots, the car has a Quadra logo that comes in red lettering. You can find it on the grill of the Mustang, while the hood features the logo of Rockstar Energy.
If you want to try your hand at winning the Ford Mustang, you first have to buy drinks from Rockstar Energy. Each of the cans will come with a code and each code will count as one entry. Once you have the code, you can then enter it on Rockstar Energy’s website for a chance to win the vehicle.
At the moment, the custom car is the latest real-world product related to Cyberpunk 2077. Although last week, there have been leaked images that showcase a limited edition pair of Adidas shoes that have Cyberpunk 2077 designs.
The collaboration brings with it several rewards that fans can win by entering the codes, however, the custom Mustang is the top prize. Among other prizes, you will find hoodies that have a Cyberpunk 2077 theme, as well as gaming headphones, Microsoft gift cards, and exclusive digital comics.
The Cyberpunk 2077 comics were written by Bartosz Sztybor while Giannis Milonogiannis illustrated them. Although you shouldn’t confuse this with the Trauma Team series that was announced previously.
The comic series is entitled “Where’s Johnny?” and it contains three issues that narrate the story of Johnny Silverhand. By the way, this character will be voiced by Keanu Reeves, which we think is super cool.
Based on what we can see in the trailers, cars will have a major role in the upcoming cyberpunk game. Not only will these vehicles allow the protagonist to conveniently traverse the streets of Night City, but they are also fundamental to the Nomads, one of the gangs you’ll encounter in Cyberpunk 2077.
Although giving players a chance to win a real-world car is not only surprising and unique, but it also makes sense as a promotional marketing move for Cyberpunk 2077, given what we know about the game.
That being said, the custom Mustang giveaway will continue even after Cyberpunk 2077’s release date. On the website, Rockstar informs interested individuals of the giveaway’s remaining days through a countdown timer, which you can easily see as it is situated right in the middle of the site.