Maple syrup is one of the most popular accompaniments to various desserts such as waffles, pancakes, and crepes. If you are thinking of setting up your very own business, you should try the maple syrup business. Before you set out on establishing your business though, you should have a plan. Here are tips on how to set up a maple syrup company.
Check Out Your Competition
Before you set out and establish your maple syrup company, it is important that you know your competition. Remember that there are already a lot of established maple syrup companies out there. By checking out your competition, you will know how much marketing you will need to do.
Invest In Maple Trees
One of the biggest factors in running a maple syrup company is the source of your maple syrup, which are the maple trees.
There are many types of maple trees all over the world, and if you could buy a few hectares of maple trees, you will definitely have a good supply of maple sap for your maple syrup.
Just remember that each type of maple tree produces different types of syrup. To be on the safe side, it is best to do your research before you buy any maple tree forests in your area.
Extract And Process The Maple Syrup
When you have access to maple trees, it is time you extract them. The act of extracting maple syrup is very work-intensive and could take a lot of time to do.
This is usually done by drilling holes into the trunks of the sap, then driving in a small spout where the sap can slowly trickle out.
Once the sap has been gathered, you will then have to process it by heating it to evaporate all the excess water in the sap. The end product of this process is maple syrup.
Create An Efficient Production Line
Once you have processed the maple sap into maple syrup, now is the time to process them for packaging and transportation. When you set up your maple syrup factory, it is important that you invest in a very efficient production line. Back in the day, a majority of factories used to hire human workers.
However, in the past few years, robotic automation has helped to increase the speed and efficiency of production lines. By using robot arms in your production lines, you will no longer have to rely on human workers. This will cut out any chances of human error happening.
Invest In Quality Bottling Options
If you want your maple syrup to sell well, it is very important that you invest in quality bottling options. Remember that a lot depends on the quality of your bottling. First and foremost, your bottles will be the ones that will hold your maple syrup. If your bottles are subpar, they could easily be broken open.
Secondly, your choice of bottles is also a great opportunity to market your maple syrup. The more aesthetically pleasing your bottles, the chances they will get picked up by potential buyers at the market.
Aside from your bottling options, it is important that you choose top-quality can-label machines. With these great labeling machines, you can ensure that your labeling process is as efficient as possible. If you are interested in buying good quality can labeler machines, you should invest in Levapac. The company is well-known for creating some of the best, and most affordable can-label machines in the world.
Quality Control Is Key
If you want your business to thrive, it is very important that you invest in quality control. This is especially important during the early stages of your business.
Remember your potential customers will base their perception of your company on the quality of your products. If your products are lacking at the outset, there will be a big chance your customers won’t buy your product anymore. When you test your product’s quality, it is a good idea to check it for excess water. The syrup must be thick and viscous.
Market Your Product Effectively
Aside from manufacturing and transporting your product, the most important factor will always be your marketing methods. Remember that the more efficient your marketing, the more chances you will have of selling your products. In this social media-run world, there are so many ways you could market your work.
First things first, it is always a good idea to create a website for your company. This website will act as your company’s main marketing platform. Through your website, you will be able to work with your other marketing methods. One of the best things about having a company website is the fact that you could also use it as an online store where your customers could take a look at your products.
Aside from your company website, it is also a good idea to run a social media campaign for your products. Social media is by far one of the most prominent media forms being used today. This is why you should know how to effectively use it.
As a rule, it is important that you utilize the most prominent social media sites. You could set up a Facebook account for your company to advertise your maple syrup. You could also use Instagram to post pictures of your product. It is also a good idea to create video commercials and post them through YouTube. Overall, the more effectively you market your product, the more business your company will have.
Conclusion
When it comes to setting up a maple syrup company, it is a good idea to have a set plan. With these tips, you’ll have a better chance of setting up a maple syrup business.
