No doubt, using gaming SEO is one of the easiest and cost-effective ways to increase traffic on your game website. How to effectively use SEO on your gaming blog/vlog is where most people are not vast. Many times, we try to promote a page to attract more followers all to no avail. Sometimes, you may have even tried using some gaming SEO tricks, but didn’t notice any difference. If that is the case, then you need to take advantage of the knowledge of Unik SEO and the knowledge they have to do this. Read on to find out more.
How to increase visibility using SEO?
Are you feeling overwhelmed by the number of options you have to increase visibility using SEO? You are not alone. In this article, we’d be looking at some gaming SEO strategies you can use to attract more followers to your blog.
Use high traffic keywords
Aside from word of mouth, another effective marketing channel is by using high-traffic keywords. Provided you can use these keywords and rank well on search engines, you can achieve consistent traffic long-term. When researching keywords, two metrics you should have at the back of your mind are keyword difficulty and search volume. The search volume tells you how frequently the keyword is being searched on search engines, whereas the keyword difficulty is telling you how difficult it is to rank the keyword.
Another gaming SEO strategy you can use to increase your visibility online is by writing as a guest on other people’s blogs. Some of the benefits of this include increasing your brand awareness, getting you referral traffic, more backlinks, and so on. The only challenge with guest blogging is that not every blog owner will be willing to accept guest posts. One way around this is to search for sites with a “become a contributor” or “write for us” page.
Write on online communities
One of the best places to find your target audience is at online communities like Facebook, Reddit, Forums, and others. Playing a major role in these communities goes a long way in establishing authority. Seek people with problems you can solve in these communities. When answering questions on communities, provide value, include images, and tell a story at the same time to keep users engaged. So, when you seek permission to promote your website in such communities, people will be more inclined to visit because of your reputation.
Collaborate with other brands
If you are finding it difficult getting an audience, perhaps it’s time you collaborate with other brands with a more successful gaming SEO. Even if you have an audience, collaborating with other brands will help you increase visibility. When collaborating with other brands, it is best to look for a partner with brands that complements yours. It is important that the partner’s brand solves a different problem from yours but with a similar audience. This is because if the partner solves the same problem, then the partner is a competitor, and would most likely never collaborate with you.
When people talk about SEO, everyone’s first thought is text and articles. However, SEO isn’t only related to text, videos can also be optimized for search engines. Video gaming SEO is equally as important as article SEO. People find videos more engaging than reading an article, especially when it’s a tutorial on a certain thing. Metrics like clickthrough rate, likes and dislikes, average watch time, and so on the matter when optimizing a video for search engines. For this reason, do keyword research, identify search intent, create high-engagement videos, on-page video optimization, and so on.
Update old content
To increase visibility online, you may need to update them with necessary keywords. Look for articles that are not evergreen in the eyes of Google, make them fresh, and republish them. Gaming SEO isn’t to write it and forget it. With time, you may have to rank it better with some target keywords or your competitors will try to steal your top position. To find these pages, look at your search engine Analytics.