A 22-year-old Indonesian college student has inadvertently created a cult out of his NFTs collection of 933 unremarkable daily selfies of himself.
Ghozali Ghozalu, the author of the NFT collection Ghozali Everyday, is still in awe of the consequence of this innocently launched effort.
Ghozalu had been photographing himself since he was 17 years old, with the intention of filming a YouTube graduation video in the future. There were no grandiose aspirations or art statements, simply a regular college student chronicling a small part of his life: just his face in front of a computer.
NFTs exist in an extra-random universe. Many people are getting into the non-fungible token mania. Some are making millions, while others have yet to make their first sale.
So, if you’re not a celebrity, what does it take for your NFT collection to take off? Consistency? Creativity? Quality? There is no step-by-step procedure for this. “It’s a representation of me sitting in front of the computer day after day.”
Ghozali Ghozalu had certainly been consistent, but there are many similar photography projects in the world – several of which could arguably provide higher quality– and that does not mean that all of them could have bombed into 277.4928 ETH (approximately $932,366 in today’s Ethereum price) in a 7-day sales volume like Ghozalu’s project did.
In his case, his naïve approach to the world of NFT was simply giving it a chance and seeing what happened. The tokens were then catapulted by meme culture. The Ghozali Everyday cult is entertaining and, so far, unproblematic.
NFT owners frequently utilize the most valuable items in their collections as profile pictures on social media. This appears to be a digital illustration that is easily recognizable among the NFT community. Consider using Ghozalu’s face as your Twitter profile image instead.
Ghozalu began by selling his 933 NFTs for $3 each, earning $3000 on the first sale. Two days after, the collection had a peak of roughly 1 ETH for each NFT and has now settled down to a floor price of 0.38 ETH with 277 ETH in traded volume, this means the floor price is currently worth around $1.4 million and has flirted with $3 million.
With a 72,000 percent increase in trading activity, the collection made it to the top 40 – currently listed as number 31 – of NFTs on OpenSea ranked by volume, floor price, and other information. The cheapest NFT now costs 0.475 ETH ($1,500).
Many buyers have listed his NFTs from 0.37 ETH ($1,250.25) to 66,346 ETH ($224,349,662.46) and more in the past few hours.
The project’s first supporters were NFT whales like the Indonesian celebrity chef Arnold Poernomo, who already uses one of Ghonzalu’s selfies as a profile picture, and having 5 million followers on Twitter helped boost the collection.
Several other NFT whales joined in, ostensibly to help Ghozalu supplement his income. As crazy as it might sound, this common college student’s life just changed because he decided to turn his not-so-original project into NFTs.
