He uaua ake te hanga hou i te hoahoa hou. Kāore koe e tīmata me te kānawehi kau — kei te mahi koe me tētahi hua kua oti kē te hanga, kei a ia ngā kaiwhakamahi kua oti kē te hanga, ngā tikanga kua oti kē te hanga, ngā herenga hangarau kua oti kē te hanga, me ngā kaipupuri hea kua oti kē te hanga e whai whakaaro ana mō ia whakataunga.
E mārama ana ngā tari e hanga hou ana i tēnei mea. Kāore rātou e whakaaro ana he raruraru hoahoa anake. E whakaaro ana rātou he raruraru hoahoa-me-whakahaere huringa-whakahaere, ko te kounga o te mahi hoahoa me te kounga o te whakawhiti he āhuatanga e tika ana mō te putanga angitu.
1. Hononga ST
wāhi: New York, NY
Te arotahi: Hoahoa Anō UI/UX, Arotautanga Tahuri, Hononga Hoahoa Tonu
Ka tīmata ngā mahi hoahoa anō i Linkup ST me tētahi pātai kāore i te tino mārama te pātai a te nuinga o ngā tari: he aha tā mātou e ngana ana ki te whakarerekē, ā, he aha te āhua o te angitu ina kua whakarerekētia e mātou? Nā tā rātou tikanga e ārahi ana i te OKR ka hangaia taua pātai kia whai hanganga - i mua i te whakatau i tētahi hoahoa, ka tautuhia e te tīma ngā whāinga, ngā inenga e whakaata ana i te ahunga whakamua ki aua whāinga, me ngā whakataunga hoahoa e tino pā ana ki aua inenga.
Mō te whakahounga anō, he mea nui tēnei anga: he pūtake mārama mō te whakatau i ngā mea hei whakarerekē. Ehara i te mea "ngā mea katoa ka taea te whakapai ake" engari "ngā mea e pā ana ki ngā putanga e tino hiahiatia ana e tātou." Ko taua kaupapa whakatau kaupapa te mea e wehewehe ana i ngā whakahounga anō e neke ana i ngā inenga mai i ngā mea e whakaputa ana i tētahi putanga pai ake o te mahi kotahi.
Ka aro atu hoki te Anga Whakamahinga-Kare ā-roto ki te wero whakawhiti a te kaiwhakamahi. Taumata whanonga: me pēhea tātou e taea ai te ako i te atanga hou me te kore e whakarērea ngā kaiwhakamahi mātau? Taumata whakaaroaro: he rite te ahua o te whakahounga ki te whakapai ake i ngā kaiwhakamahi o nāianei, he rite rānei ki te whakararuraru? He pātai hoahoa ēnei me ngā pānga tūturu i roto i te horopaki whakahounga - mā te hē o te whakamahi ka puta he whakahē a te kaiwhakamahi ahakoa te pai o te hoahoa.
He mea tino whai hua tā rātou tukanga whakamana — te whakamātautau tauira o ngā rerenga matua a ngā kaiwhakamahi i mua i te tuku — mō te hanga hou, ina nui ake te utu mō te hē o tētahi hua kua tukuna atu i te utu mō te whakawhanaketanga hua hou.
Neke atu i te 11 tau o te wheako, neke atu i te 40 ngā tohu o te ao, me te hītori mahi e whakaatu ana i ngā hua e tae atu ana ki te 70M+ ngā kaiwhakamahi. He mea nui kia mōhiotia te tauira Mahi mō te hoahoa anō: te whai wāhi tonu ia marama tae noa ki te whakatinanatanga me muri i te whakatinanatanga, me te whakarite kia tutuki i te hoahoa anō ngā hua e hiahiatia ana, kaua ko te tuku noa iho.
Pai hoki: Ngā kamupene e whakahaere ana i te whakahounga hua nui me ngā whakaritenga mārama mō ngā putanga pakihi
Kaiwhakarerekētanga matua: Tikanga whakahou e ahu mai ana i te OKR me te whakamana tauira i mua i te tuku
2. Mahi & Hoa
wāhi: Brooklyn, NY
Te arotahi: Te hoahoa hou me te whakawhanaketanga o ngā hua mamati
Kua oti i a Work & Co ētahi o ngā whakahoutanga hua matihiko rongonui o te mākete — te wheako matihiko a Delta Air Lines, te atanga o Apple TV, me ngā whakahoutanga nui o ngā tūāpapa hokohoko īpurangi. Ko tā rātou whakapau kaha ki te whai wāhi atu mā te whakatinanatanga, ko te tikanga ka tukuna ngā whakahoutanga kia rite ki te āhua i hangaia ai.
3. Ustwo
wāhi: Rānana / Niu Ioka
Te arotahi: Te whakahounga me te auahatanga o te hua
Ka aro atu a Ustwo ki te whakahounga mai i te rautaki tuatahi — e hiahia ana rātou ki te mārama he aha te hoahoa o nāianei kāore e mahi i mua i te whakaaro he aha ngā mea hei whakarerekē. Ko tā rātou tukanga whakauru he mea hāngai ki te tīmatanga, e hua ake ai ngā whakahounga e aro ana ki ngā pūtake kaua ki ngā tohu o runga.
4. Ara Urutau
wāhi: San Francisco, CA
Te arotahi: He wheako ki te whakahou i te hoahoa, te hoahoa ratonga
Ko te kaha o Adaptive Path ki te hanga anō kei roto i te paparanga rangahau me te rautaki — te mārama ki ngā momo hapa o te wheako o nāianei i mua i te tautuhi i ngā mahi e tika ana kia tutuki i te hanga anō. He kaha mō ngā hanga anō wheako uaua e horapa ana i ngā hongere me ngā wāhi pā maha.
5. Nui rawa
wāhi: New York, NY
Te arotahi: Te hoahoa anō i ngā wheako matihiko nui
He nui te kaha o Huge ki te whakahaere i ngā whakahoutanga hinonga e horapa ana ki ngā hua maha, ngā hongere, me ngā waeine pakihi. Mō ngā whakahaere e whakahaere ana i te panonitanga mamati nui, kaua ki te whakahou i te hua kotahi, he mea nui te kaha o ō rātou whakahaere.
6. Ramotion
wāhi: San Francisco, CA
Te arotahi: Te whakahounga o te waitohu me te hua mō ngā kamupene hangarau
Kua whakatūria e Ramotion he ingoa rongonui mō ngā whakahoutanga hou o ngā kamupene hangarau — inā koa me whakarerekē te tuakiri waitohu me te hoahoa hua i te wā kotahi. Mō ngā kamupene e hangaia ana ā rātou hua me te whanaketanga o te waitohu, he mea nui te whakakotahitanga o ō rātou āheinga.
7. Uku
wāhi: San Francisco, CA
Te arotahi: UI/UX me te hoahoa tirohanga mō ngā kamupene hangarau
Ko Clay ētahi o ngā mahi whakahou tirohanga kounga teitei rawa atu o te mākete. Kei roto i tā rātou rārangi kiritaki ngā kamupene hangarau nui e hiahia ana kia ahua rangatira, kia pono hoki ā rātou hua. He kaha mō ngā whakahounga ina ko te tirohanga me te paparanga waitohu te arotahi matua.
8. Whakamutua
wāhi: New York, NY
Te arotahi: Te hoahoa anō o te SaaS B2B
Ko te arotahi a Unfold he hanga hou i te SaaS B2B — e mārama ana rātou ki ngā here motuhake o te hanga hou i ngā hua hinonga: te whakahaere i te whakawhiti mō ngā kaiwhakamahi o nāianei, te pupuri i te wātea o ngā āhuatanga i roto i te hanga hou, te mahi i roto i ngā here hangarau e puta mai ana i ngā turanga waehere hua kua pakeke.
9. Hoahoa
wāhi: Greenville, SC
Te arotahi: Te hoahoa anō me te whakawhanaketanga o te hua
He mea tino nui te āheinga hoahoa-me-te-whanake a Designli mō te hanga anō — ka taea e rātou te whakahaere i te hoahoa me te whakatinanatanga o te hanga anō hei mahi kotahi, ka whakaiti i te waku tuku e kore ai e pono ngā hanga anō i waenga i te hoahoa me te hua kua tukuna.
10. Te Taiwhanga Hoahoa Momentum
wāhi: San Jose, CA
Te arotahi: Te whakahounga o ngā hua umanga
He wheako motuhake tā Momentum ki te whakahou i ngā hua hinonga — te wero motuhake o te whakahou i ngā hua e whakawhirinakihia ana e ngā whakahaere nunui i ia rā. Nā tō rātou mōhiotanga ki te whakahaere huringa me te kaha hoahoa e tika ai rātou mō ngā whakahounga ina he wero te tango a te kaiwhakamahi i te hoahoa hou, pērā i te hoahoa tonu.
Thoughts Final
He maha ngā wā ka rahua ngā kaupapa hoahoa anō i te mea e tika ana — ehara i te mea he kino te mahi hoahoa, engari nā te mea i hē te tautuhi i te raruraru i te tīmatanga. Ka whakapau kaha ngā tīma ki te hoahoa anō i te atanga i te wā ko te take tūturu ko te hoahoa mōhiohio. Ka hangaia anō rānei e rātou te hua katoa i te wā e rua ngā rerenga motuhake i puta ai te nuinga o te raruraru. Ka tukuna rānei e rātou tētahi mea pai ake i te tirohanga whānui e whakakahoretia ana e ngā kaiwhakamahi o nāianei nā te mea kāore i whakahaerea te whakawhiti.
Kua mahi ngā tari kei runga i tēnei rārangi i roto i ngā whakahoutanga maha kia mōhio ai rātou ki te wāhi e noho ana aua momo rahunga. Ko taua wheako te mea e utua ana e koe — ehara i te mea ko te kaha ki te whakaputa i te mahi hoahoa kua oti te whakapai, engari ko te whakaaro nui ki te karo i ngā hapa e utu nui ai, e kore ai e whai hua ngā whakahoutanga.
Ki te kore koe e tino mōhio he aha te mea me huri — ki te mārama ngā tohu engari kāore ngā take — he raruraru tātaritanga tēnā i mua i te huri hei raruraru hoahoa. Ko te arotahi a te UX ki te mārama ki te mea kua pakaru me te take he aha te mea tika i te nuinga o te wā ko te taahiraa tuatahi tika i mua i te whakapau kaha ki te hoahoa hou katoa.
