In the realm of mobile gaming, the app is generally king. When most people decide to play a mobile game, it is usually taken as a given that the game will exist in app format and that downloading the app is a necessary prerequisite to accessing the game at all. However, this is not always the case with one of the most popular segments of the mobile gaming market; online casino gaming.
For those who gamble online with their smartphones, they can usually choose to either play slots and table games via a dedicated app or simply play via their smartphone’s browser. But which approach is better? Let’s break it down to find out.
Casino App Gameplay
Self-contained gaming
First, let’s break down the pros and playing casino games such as slots and roulette via a dedicated app. Most importantly, apps offer smoother, more seamless gameplay. If you look at the Paddy Power mobile online casino, you’ll find hundreds of slots and table games all within a single, self-contained app. When playing on the app, games tend to load instantly, while the app itself offers a convenient, self-contained library to browse through all of the games. Browser gaming can also be speedy, but it can rarely match the app experience.
Downloads necessary
Of course, sometimes playing casino games via a dedicated app means different things to different types of users. For one, many users might not wish to go through downloading the app in the first place. One of the golden rules of effective web marketing is that you should make the user journey as short as possible. The added steps of downloading and configuring a casino app could constitute a longer user journey. However, it is worth noting that, once the app is downloaded once, no further steps are necessary.
Casino Mobile Browser Gameplay
Accessible gaming
Although apps are usually the quicker option, browser-based mobile casinos have come a long way, and many of the leading providers can offer seamless gameplay without the need to download anything. Beyond the convenience aspect, it’s also worth noting that mobile browser casinos tend to be more accessible since you are not bound to a particular operating system. Some apps (even for leading casino brands) are only available on either iOS or Android, which essentially locks out half of the market. Browser-based casinos do not have this problem.
Proper formatting is key
We have already covered how browser-based casinos can be slower than their app-based counterparts, but this is not the only issue. Unless a casino website has been flawlessly formatted for mobile, users might find it difficult to navigate the site on a mobile device. This user-experience element cannot be overstated. That’s why it is always worth doing some research to find a browser casino that can offer flawless mobile formatting.
So, which option is better for you? App and browser-based mobile casinos each have their pros and cons, but we think that dedicated casino apps are the more convenient and user-friendly option.
