
Did you know that nearly 83% of games fail in the first three years after launch? A good start these days means nothing unless a game-developing team strives to make it stay. The sphere of mobile games is incredibly demanding and includes crazy competition, which is why all new games survive now. Some just vanish into the blue like those Angry Birds we used to admire.
To be even more surprised, read the interview by Atomik Research in the United Kingdom and the United States that says 43% of games in the making can’t even make it to the final stages and release.
Key Tendencies to Stay and Grow in Mobile Gaming in 2024
Since the industry is changing and growing so quickly, one should always remain in the know when wanting to succeed and bring your project to point B. So, what are the main trends we will see this year? Let’s run through them quickly.
Innovation & AI
It seems like everything with Artificial Intelligence is kind of superior right now. Let us see if it doesn’t lead to an apocalypse and enjoy a wide spectrum of games where AI analyzes audio and video, creates non-trivial responses for characters, makes game designs, and even ads to make leads.
Not only input but output will also gradually change into AI-curated. Technologies like the text to video are already making a visible difference and helping creative companies make game testing faster and game-filling cooler.
More attention to growth platforms
This year will show transformations in how games are acquiring audiences. We all know about ROAS-based campaigns, which turned out successful, so there are chances that similar ones will emerge.
This frees the hands of creative staff and allows them to be fully immersed in the process of creating worlds for games, embellishing them, and powering up all the features. Finally, mobile game development teams can rely on such platforms more. However, they will live not by platforms alone. This will be another credible source to use. Game-making studios such as Stepico are still relevant and are a good option for cross-platform games and full-cycle mobile game production.
Revolution in the sphere of ads
Besides AI making new ads able to catch a viewer’s eye with funny stories and unique visuals, advertisements will change even more. The perfect duration of ads is still a hot topic for discussion, but the tendency toward longer ads is hitting in. Ads lasting 30 to 60 seconds can become more common.
But the most vital factor in changing ads for mobile games is their quality. For them to be truly alluring, manufacturers need to demonstrate polished graphics, a nice storyline, and reflect the heart of the game. Luckily, scams that promise one thing and give another are going into the past.
Finally, we have already seen playable ads. It’s like being given a game sample without downloading the game itself, which is cool for anyone who likes to keep the number of apps on their smartphones minimal.
Peak for hybrid-casual games
This is quite a fresh subgenre that blends mid-core and hyper-casual games, where progression mechanisms are smooth. The appeal to mid-core audiences makes them acquire players from broad circles, while the features and skills are easier to learn than traditional games.
Multiplayer experiences, advanced resource management, and smarter gameplay, where repetitive actions aren’t that frequent, are other peculiarities of hybrid-casual games, which started to take a rise in 2023 and are becoming more sophisticated.
As we proceed into 2024, new tendencies might join and grow like snowballs. If you’re working in the sphere, pay attention to these and seek better player acquisition and overall launching models.