The sports betting industry continues to grow throughout the United States, but there is a significant change coming and coming fast. Virtual reality (VR) and augmented reality (AR) are about to change the sports betting industry for the better, which has already happened on a smaller scale.
If you are someone that plays video games, then you probably understand the benefits of both virtual reality and augmented reality. These are common things used in the gaming world, but they have both started to seep their way into sports betting and online betting in particular.
Difference Between Virtual Reality and Augmented Reality
Even though most people think of virtual reality and augmented reality being very similar, there are some key differences between the two. Each type of new reality allows betting online to take on different forms, and these different realities are also notably different in terms of video gameplay.
Virtual reality attempts to block out the real world by placing the user in a virtual world. Users can interact with that new, virtual world, and they can experience all of the senses associated with that new reality.
Augmented reality is different as this attempts to bring in digital and interactive features into a real-world setting. This is usually done by adding digital images or videos on top of a person’s real world. Augmented reality does not try to block out the real world, but it attempts to build upon that experience.
A Win For Retail Sportsbooks
The use of virtual reality and augmented reality will change the way sports betting is done inside of a retail sportsbook forever. Most sports betting is now done online, but retail sportsbooks are still extremely popular in parts of the country.
The use of VR and AR will allow sportsbooks to conduct business without ever having to make face-to-face contact with a customer. In the current landscape of the world with the ongoing COVID-19 pandemic, this could allow these properties to stay open.
Through the use of VR and AR, bettors can simply make all of their bets virtually as opposed to visiting a counter or a kiosk and speaking with someone. This will likely take a few years to implement, but this type of thing is already being done in casinos at this time.
AR Can Cut Down on Research Time
Augmented reality will serve a number of important purposes in the sports betting industry, but the biggest advantage is what it can apply for the sports bettor. This could end up being a bad thing for a sportsbook, but it will make sports betting more popular.
Imagine watching a game and wondering what the stats are for a certain player. Instead of heading to a website to look up that information, AR can make that information pop up right on the screen.
With AR, you can focus on a certain player or players, and all of the important stats and information can pop up on the screen next to that player. This should allow for quicker betting options, and it will also make watching the game or sport more enjoyable.
Another area that will be influenced by AR is marketing and advertising. The world of sports features a ton of ads both in-stadium and on commercials, but that will all be made easier with AR.
Companies can insert their logos or ads right into the AR screen, and they won’t have to rely on people to watch the commercials on television. Sportsbooks can do the same as sports betting operators use sporting events as a way to reach fans.