Currently, you can’t conduct a successful business marketing strategy in Sydney without incorporating search engine optimization methods. Recent analysis on business demands and online traffic in Sydney has shown that over 64.3% of all website traffic is driven by organic search, and organic traffic from SEO is more than 1,000% greater than organic traffic from social media. So what does that mean for your business enterprise? It shows that regardless of the scale of your business enterprise (small scale, medium, or large scale businesses) you need SEO assistance to thrive with the current demands in the market.
Every successful business enterprise has a working and successful digital marketing strategy. Digital Marketing is very powerful in business, it helps connect your business with prospective customers around the world, and the biggest tool of digital marketing is search engine optimization. Hence, to stay on top of your marketing you need SEO. Let’s take a look at what you stand to gain when you incorporate SEO in your marketing strategy.
What is SEO & How does it work?
Search Engine Optimization comprises multiple strategies, actions techniques, and practices that when employed in your website, will have the end goal of improving the overall position of your website in search results rankings. Hence the name, search engine optimization. In simple terms, SEO is basically the process of improving your website’s visibility whenever people search for products or services related to your business on Google, Bing, Yahoo, and other search engines.
SEO can be divided into two main categories namely; on-page SEO and off-page SEO. On-page SEO consists of all the techniques, strategies, and practices that can be carried out on the website to improve the rankings. While off-page SEO involves techniques and practices done outside the website or on other websites that can influence your website’s ranking.
When the collective power of your site’s SEO or an individual page’s SEO is more powerful than others with regards to a specific query, the website or webpage will rank #1 on search results. And as you know, over 96% of organic traffic comes from the first page, and over 51% of the organic traffic comes from the first organic result.
6 Reasons why SEO should be part of your Business’s marketing strategy
With the continuous increase of the influence of the internet in modern business and marketing strategies, having a powerful digital marketing strategy is extremely important now more than ever. You must take the necessary steps to create, streamline, and optimize your marketing strategy today with SEO in order to accelerate your results in the coming year. I’ve compiled a list of 6 reasons why every business should focus on SEO as their main digital marketing strategy.
1. SEO attracts potential customers to your website
SEO can help attract customers actively searching for your products on search engines. Search engine optimization helps put your business in front of potential customers interested in what you have to offer, resulting in higher conversion rates.
2. SEO ensures continuous return on investment
SEO investment is one of the valuable investments you can make for your business. As with every business investment, you are expected to see some returns on your investment. With SEO you can have continuous returns on the investment for many years. SEO is a long-term investment that over time will pay off and provide more returns in the long run than pay-per-click (PPC) marketing.
3. SEO helps build your email list
SEO can help you build your email list organically. An email list is one of the most important and helpful resources small-scale businesses can utilize to provide value to their customers. Your email list consists of individuals who’ve shown interest in your content by subscribing. This makes the job of selling your goods and services or persuading them to take a look at your content much easier. Several SEO techniques can help you build an even stronger email list.
4. SEO helps you keep check on your competitors
Search engine optimization techniques can allow you to gain a deeper insight into the SEO practices of your competitors. This can help you to reverse engineer your competitor’s entire website and figure out what they have been doing right. Using the knowledge gained, you can enhance the performance of your website.
5. SEO gets more clicks than ads
Statistics have shown that organic search results receive more clicks than paid adverts. Although paid ads appear at the top of search results, organic search results will always receive more clicks. This shows that consumers prefer organic results to paid ads.
6. SEO ensures long-term success
The long-term success of your website greatly relies on your SEO marketing efforts. As your business continues to grow, your website also needs to grow. With SEO as your digital marketing strategy, your business will grow steadily with your website, generating an even greater income for you.