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Now, you understand that TikTok benefits your promotion as an artist, don’t you? However, you may need clarification about getting started. So, let’s explain what you need to promote music on TikTok and what features and techniques to obtain more followers, viewers, and fans. 

What Do You Need to Create Successful Videos on TikTok?

The main elements and pieces of gear that help create successful promotional videos include the following:

  • a ring light;
  • a durable phone tripod;
  • a wireless microphone;
  • editing software and apps.

All these additional devices and technological elements should be of high quality, easy to use, and portable. 

How to Post Content on TikTok?

TikTok is the most downloaded app in the world. The system is unique, so videos created for other platforms, like YouTube, may look flat and dull. To be successful on TikTok, you should be more specific and consider the following:

  1. Time is essential. You need it to download the app, get to know it properly, and start interacting with the most popular content pieces to learn about gaining traction.
  2. Consistency and planning are vital. You need that the program’s AI-powered algorithm connects you with your potential target audience. So, create your bio as an artist, highlighting various aspects of your personality and artistic activity. You may include motivation, music creation tips, content from behind the scene, choreography or dance routines, irony, memes, etc.
  3. Use the correct hashtags. Hashtags have to help you find your target audience. You can research the most trending hashtags beforehand. They will help you boost landing on the Discover page to get more viewers.
  4. Use any chance to feature your music. You can even utilize it as a soundtrack for your video.
  5. Follow all aligning trends. You can participate in challenges that correspond to your content.
  6. Follow the TikTok analytics dashboard to track all the views of your profile and videos. Try to understand the dynamics and demographics of your target audience. Subscribe to TikTok Pro to get insights into your popularity with the help of monitoring tools.
  7. Collaborate with influencers. They are a truly powerful factor. Find those of them who align with your content. Their fans can enlarge your audience.
  8. The official song page is vital. It can link your song to your TikTok account and accounts on other streaming services, like Spotify or Apple Music. That will significantly enhance your visibility on the platform and beyond it.
  9. Don’t break the platform’s rules, and always follow the guidelines. If you use spam, harmful or offensive content, copyrighted materials, and banned hashtags, your account can be banned, too. Never delete large amounts of content at a time. The system may consider such activity suspicious.
  10. Remain creative. Since a TikTok video can last for a short time, 15 seconds is ideal for the most engaging content. Include attractive details, like dance routines, enjoyable tunes, and memorable lyrics, to start your artistic career on TikTok.

The last but not least tip is to convert the fans from TikTok to other platforms. You can include the links to Spotify or other streaming services and your profiles in your bio. 

Where Should You Start?

You can start promoting your music on TikTok by cooperating with other content creators. Your

piece may enhance their video content. You need to follow several steps to develop successful cooperation:

  1. Create an engaging artist profile.
  2. Make a high-quality record of your song.
  3. Upload the song with the help of a distributor.
  4. Eliminate all copyrights.
  5. Develop a release strategy.
  6. Get your music played and viewed alongside your partner’s video as a background to it.

Pick out a reputable influencer for such collaboration. These people usually have huge and active audiences and straightforward marketing strategies, so you can reach a massive pool of viewers.

A professional influencer strives to create an exciting video with your music. Their role in connecting artists to wider audiences is immense. Your music will get more exposure while users watch the content and click it for likes and following. You can also get involved in community engagement by saying thank you to the influencer and giving positive answers to the comments.

Paying attention to the number of views and likes on TikTok can help musicians increase their exposure, engagement, and fan base, which can ultimately lead to more success in their music careers. TikTok’s algorithm favors content with high engagement rates, such as likes, comments, and shares. Therefore, the more views and likes a musician’s TikTok video receives, the more likely it is to be shown to a larger audience.

The platform is known for its viral content, and a musician’s TikTok video could potentially go viral, leading to even more exposure and opportunities. The number of views and likes on a musician’s TikTok video can provide valuable feedback about what resonates with their audience. They can use this information to create more content their fans will enjoy.

Don’t hesitate to use supporting opportunities from professional companies.

  • Musicians could collaborate with influencer marketing companies, specialize in connecting brands or artists with popular TikTok influencers who can promote their music to their followers.
  • Social media marketing agencies can help artists create and execute a comprehensive marketing strategy that includes TikTok.
  • Music marketing companies specialize in promoting musicians and their music on various platforms, including TikTok.
  • Digital advertising agencies can help artists create and run TikTok advertising campaigns to reach a larger audience.
  • PR agencies can help artists generate buzz and media coverage for their music, leading to more attention on TikTok.

When selecting a marketing company, artists should consider their budget, goals, and the company’s experience and expertise in promoting music on TikTok. It’s also important to research the company’s reputation and read reviews from previous clients to ensure that they are trustworthy and effective.

Anyway, using TikTok for your music promotion can feel unusual at first sight. However, there are many ways to do it efficiently. Your benefits are obvious – you will get thousands of viewers and followers and make use of them for your further successful promotion.

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