We do just everything online today, and shopping comes as no exception. Recent data shows that retail ecommerce accounts for more than $5 trillion in global sales. That’s why there’s never been a better time to jump on the ecommerce train. Nowadays, if you’re selling anything, be it salad dressing, footwear, or something in between, you need an ecommerce website. It may help you establish your brand, connect with a wider audience, and sell more products. But for this to happen, you must take special care of your website’s appearance. In this post, we will share the key tips for designing an ecommerce platform that entices potential buyers, creates a positive user experience, and presents your shop in the best light.
1 – Tell a Story
When building a website, remember how your clients will consume the information presented to them. Your website should be structured and designed as if you were telling your customers a story that would assist them in making informed selections. Each web page should have a distinct structure that allows it to convey relevant details in an ordered manner. Your website theme is another valuable storytelling tool since it establishes the tone of your brand identification. Choose your color palette based on what best represents your brand’s image, and be consistent on all the pages of your site.
2 – Prioritize Navigation
One of the most important tips in custom ecommerce design is to make it easy for your customers to navigate your online store. The navigation capabilities and functionality of your website should be simple. Important messages, menus, and buttons should immediately capture users’ attention. Nothing turns off clients more than a site that is messy and difficult to navigate. According to recent stats, 42% of customers will likely quit a website with poor navigation and structure.
3 – Use Quality Visuals
Did you know that the visuals you use on your website impact your search engine rankings? Although search engine optimization (SEO) appears to be mostly a text-based process, images do play a part in enhancing page results. Using high-quality visuals is one of the numerous methods for designing a decent eCommerce website. High-resolution photos allow customers to fully evaluate items and understand how competent and established your company is. Apart from that, they also help your SEO efforts by attracting more visitors and improving their interaction.
4 – Make Your Website Mobile-Friendly
Website responsiveness is an important aspect of web design, especially given that most people access the web on their smartphones. To create a smooth shopping experience for your customers, ensure your website can adjust to any device or browser. Implement a mobile-friendly design that can change to any screen resolution or orientation. Website responsiveness is also an important factor in website speed since designing adaptable designs requires compressing graphics and features that take up much memory space.
5 – Think Like a Website Visitor
If you want your ecommerce site design to connect with your target audience, think like them. Finally, there are just a few things your potential customers expect from an ecommerce experience: a site that is easy to use, well-designed, and makes the purchase process simple. And if you want your ecommerce shop to succeed, you’d better give them those things.
Put yourself in the shoes of your visitors when designing your site. What type of layout will make it simplest for them to navigate? How can you structure your items so the end consumer can understand them? How can you make the checkout process easier? Think like your customer to predict what they want from your ecommerce business and then build your site to satisfy those demands.
Do Things Right!
Designing an ecommerce website might be tricky. But now that you’ve learned the best web design ideas for ecommerce, you have everything for building a site that looks appealing and converts like crazy. So what are you waiting for? Follow the above tips to give your online shop the overhaul it deserves.