Travis Scott allegedly made at least $20 million from his unorthodox Fortnite concert earlier this year. During the concert, players gathered to watch the rapper perform live via a colossal hologram. There were also merchandise available, but the event is free and online made it far more accessible. The concert was a huge success with more than 12 million players watching at the same time.
Recently, Travis Scott has been collaborating with various companies to help promote their products. Almost a month ago, he partnered up with Sony in advertising the PlayStation 5. It was a pretty short ad and certainly nothing to the scale of his concert in Fortnite.
He also partnered with Mcdonald’s to advertise a “Travis Scott Meal.” It is unknown if Travis Scott will continue collaborating with other companies in the future, but it is highly likely to see the triumph of the abovementioned promotions.
Forbes recently talked about the success of Travis Scott in advertising these companies, revealing that the rapper made “roughly $20 million for it including merchandise sales,” just from his performance in Fortnite.
These collaborations are not only advantageous on one side, as the event absolutely brought the spotlight to Fortnite as well, and proved viability as an online event center. Fortnite and Travis Scott held a concert that showcased a unique performance to fans across the globe, now with other video games trying to make their own virtual concerts.
Roblox recently partnered with Lil Nas X to do a similar in-game concert, taking motivation from Travis Scott’s Fortnite experience. Roblox managed to allure more than 33 million fans to watch Lil Nas X perform live, in comparison to just 12.3 million players for Fortnite.
Forbes didn’t talk about this route video game companies are taking, attempting to push for a more expansive demographic by holding these events. This also adds to the advantage of procuring gamers to download the game, even if they are not interested in it initially.
In the future, companies are likely to make more collaborations like this. As stated earlier, Travis Scott also engaged in one of the advertisements for PlayStation 5. Sony took it further by announcing that the rapper will also be designing his own custom PlayStation 5 that will soon be available on the market.
It appears like the future of marketing is creators of all types coming together to share their work with everyone, as it implies that events like Fortnite’s virtual concert are far more interactive and efficient than a 30-second ad.
