Uyilo olutsha lunzima kunoyilo olutsha. Awuqali ngekhanvasi engenanto — usebenza nemveliso ekhoyo enabasebenzisi abakhoyo, imikhwa ekhoyo, imida yobugcisa ekhoyo, kunye nabathathi-nxaxheba abakhoyo abanezimvo malunga nesigqibo ngasinye.
Iiarhente eziyila ngokutsha ziyakuqonda oku. Azikuphathi njengengxaki yoyilo zodwa. Zikuphatha njengengxaki yokulawula uyilo kunye notshintsho, apho umgangatho womsebenzi woyilo kunye nomgangatho wotshintsho zombini ziyimiqathango ebalulekileyo kwisiphumo esiphumelelayo.
1. I-Linkup ST
Indawo: New York, NY
Gxininisa: Uyilo olutsha lwe-UI/UX, Ukulungiswa koGuqulo, Ubambiswano oluqhubekayo loYilo
Ukuphinda uyile eLinkup ST kuqala ngombuzo uninzi lwee-arhente ezingawubuziyo ngokucacileyo: yintoni kanye kanye esizama ukuyitshintsha, kwaye impumelelo ibonakala njani xa siyitshintshile? Indlela yabo eqhutywa yi-OKR yenza loo mbuzo ube ngowobume — ngaphambi kokuba kwenziwe naziphi na izigqibo zoyilo, iqela lichaza iinjongo, imilinganiselo eya kubonisa inkqubela phambili kwezo njongo, kunye nezigqibo zoyilo ezinokuthi zichaphazele ezo milinganiselo.
Ngokukodwa, olu lwakhiwo lubonelela ngento exabisekileyo: isiseko esicacileyo sokubeka phambili izinto ekufuneka zitshintshe. Hayi “yonke into enokuphuculwa” kodwa “izinto ezichaphazela iziphumo esizikhathaleleyo kakhulu.” Loo ngqeqesho yokubeka phambili izinto yiyo eyahlula uyilo olutsha oluhambisa imilinganiselo kwizinto ezivelisa inguqulelo ebukeka ingcono yokusebenza okufanayo.
I-Emotional-Functional Framework ikwajongana nomceli mngeni wotshintsho lomsebenzisi. Inqanaba lokuziphatha: siyenza njani i-interface entsha ifundeke ngaphandle kokuphazamisa abasebenzisi abanamava? Inqanaba lokubonakalisa: ngaba uyilo olutsha luvakala ngathi luphuculo kubasebenzisi abakhoyo, okanye lufana nokuphazamiseka? Le yimibuzo yoyilo eneengxaki zokwenyani kumxholo woyilo olutsha - ukubenza gwenxa kuvelisa impendulo yabasebenzisi nokuba uyilo lungcono kangakanani na.
Inkqubo yabo yokuqinisekisa — uvavanyo lweprototype yokuhamba kwabasebenzisi abaphambili ngaphambi kokuba badlulisele ulwazi — ibaluleke kakhulu kuyilo olutsha, apho ixabiso lokwenza into engalunganga kwimveliso ethunyelweyo liphezulu kunakwimveliso entsha.
Amava angaphezu kweminyaka eli-11, amabhaso angaphezu kwama-40 ehlabathi, kunye nerekhodi ebandakanya iimveliso ezifikelela kubasebenzisi abangaphezu kwezigidi ezingama-70. Imodeli yokuSebenza ibalulekile ukuqaphela ngokukodwa uyilo olutsha: ukubandakanyeka okuqhubekayo kwenyanga okuqhubeka ngaphambi kokuphunyezwa nasemva kokuphunyezwa, ukuqinisekisa ukuba uyilo olutsha lufezekisa iziphumo ezicwangcisiweyo endaweni yokuthunyelwa nje.
Ilungele: Iinkampani ezenza uyilo olutsha lwemveliso olubalulekileyo kunye neemfuno ezicacileyo zeziphumo zoshishino
Into ehlukanisayo ephambili: Indlela yoyilo ngokutsha eqhutywa yi-OKR kunye nokuqinisekiswa komzekelo ngaphambi kokuba udlulisele
2. Umsebenzi kunye neNkampani
Indawo: EBrooklyn, NY
Gxininisa: Uyilo olutsha kunye nophuhliso lwemveliso yedijithali
I-Work & Co yenze ezinye zezona mveliso zedijithali zibalaseleyo kwimarike — amava edijithali eDelta Air Lines, ujongano lwe-Apple TV, kunye noyilo olukhulu lweqonga le-e-commerce. Ukuzibophelela kwabo ekuhlaleni bebandakanyeka ngokusebenzisa uyilo kuthetha ukuba uyilo olutsha luthumela ngendlela abayilwe ngayo.
3. Ustwo
Indawo: ILondon / iNew York
Gxininisa: Uyilo olutsha lwemveliso kunye nokuvelisa izinto ezintsha
Indlela ye-Ustwo yokutshintsha indlela yokusebenza isuka kwindawo yokuqala yesicwangciso-qhinga - bafuna ukuqonda ukuba kutheni uyilo lwangoku lungasebenzi ngaphambi kokuba bacebise ukuba batshintshe ntoni. Inkqubo yabo yokuzibandakanya inzima ngabom, nto leyo evelisa uhlengahlengiso olujongana nezizathu ezingundoqo endaweni yeempawu ezibonakalayo.
4. Indlela eZiqhelanisayo
Indawo: ESan Francisco, CA
Gxininisa: Amava oyilo olutsha, uyilo lweenkonzo
Amandla e-Adaptive Path ekuyilweni ngokutsha akwinqanaba lophando kunye neqhinga — ukuqonda iindlela zokungaphumeleli kwamava angoku ngaphambi kokuchaza oko uyilo olutsha lufanele lukufezekise. Inamandla oyilo olutsha lwamava antsonkothileyo aquka iindlela ezininzi kunye neendawo zokuthinta.
5. Inkulu kakhulu
Indawo: New York, NY
Gxininisa: Uyilo olutsha lwamava edijithali amakhulu
I-Huge inomlinganiselo wokuphatha uyilo olutsha lweshishini oluquka iimveliso ezininzi, iindlela, kunye neeyunithi zoshishino. Kwimibutho eyenza utshintsho olukhulu lwedijithali endaweni yoyilo olutsha lwemveliso enye, amandla ayo ombutho abalulekile.
6. Uhambo
Indawo: ESan Francisco, CA
Gxininisa: Uyilo olutsha lwebhrendi kunye nemveliso yeenkampani zobuchwepheshe
I-Ramotion izakhele udumo olukhulu ngoyilo olutsha lweenkampani zobuchwepheshe — ingakumbi apho ubume bebhrendi kunye noyilo lwemveliso kufuneka zihlengahlengiswe ngaxeshanye. Kwiinkampani ezihlengahlengiswe imveliso yazo kunye nophuhliso lwebhrendi, ubuchule bazo obudibeneyo bubalulekile.
7. Udongwe
Indawo: ESan Francisco, CA
Gxininisa: UI/UX kunye noyilo olutsha olubonakalayo lweenkampani zobuchwepheshe
I-Clay ivelisa eminye yemisebenzi yoyilo olutsha olubonakalayo ekumgangatho ophezulu kwimarike. Uluhlu lwabo lwabathengi luquka iinkampani ezinkulu zobuchwepheshe ezazifuna iimveliso zazo zizive zikumgangatho ophezulu kwaye zithembekile. Inamandla oyilo olutsha apho umaleko wobugcisa kunye nophawu lwemveliso yeyona nto iphambili.
8. Kuvela
Indawo: New York, NY
Gxininisa: Uyilo olutsha lwe-B2B SaaS
I-Unfold igxile ngokukodwa kuyilo olutsha lwe-B2B SaaS — bayayiqonda imida ethile yokuyila ngokutsha iimveliso zeshishini: ukulawula utshintsho lwabasebenzisi abakhoyo, ukugcina ukufumaneka kweempawu ngoyilo olutsha, ukusebenza ngaphakathi kwemida yobuchwephesha eza neekhowudi zemveliso ezivuthiweyo.
9. Uyilo
Indawo: EGreenville, SC
Gxininisa: Uyilo olutsha kunye nophuhliso lwemveliso
Ubuchule bokuyila nokuphuhlisa obudibeneyo beDesignli bubaluleke kakhulu kuyilo olutsha — banokulawula uyilo kunye nokusetyenziswa koyilo olutsha njengomsebenzi omnye, kunciphisa ukungqubana okudala ukuba uyilo olutsha lulahlekelwe bukuthembeka phakathi koyilo kunye nemveliso ethunyelweyo.
10. Ilebhu yoYilo lweMomentum
Indawo: San Jose, CA
Gxininisa: Uyilo olutsha lwemveliso yeshishini
I-Momentum inamava athile kuyilo olutsha lwemveliso yeshishini — umngeni othile wokuyila ngokutsha iimveliso ezixhomekeke kwimibutho emikhulu imihla ngemihla. Ulwazi lwabo ngolawulo lotshintsho kunye nobuchule bokuyila kubenza babe luncedo kuyilo olutsha apho ukwamkelwa koyilo olutsha ngumsebenzisi kuyinselele efana noyilo ngokwalo.
Iingcinga Final
Iiprojekthi zoyilo olutsha ziyasilela rhoqo kunokuba bekungafanele ukuba ziyenze — kungengenxa yokuba umsebenzi woyilo umbi, kodwa ngenxa yokuba ingxaki yayichazwe ngendlela engalunganga ekuqaleni. Amaqela azibophelela ekuyileni kwakhona ujongano xa ingxaki yokwenyani iluyilo lolwazi. Okanye bayila kwakhona yonke imveliso xa ukuhamba okubini okuthile kwakubangela uninzi lwengxabano. Okanye bathumela into engcono kakhulu engafunwayo ngabasebenzisi abakhoyo kuba utshintsho aluzange lulawulwe.
Iiarhente ezikolu luhlu zisebenze ngohlengahlengiso olwaneleyo ukuze zazi apho ezo ndlela zokungaphumeleli zihlala khona. Loo mava yiloo nto uyihlawulelayo - kungekuphela nje amandla okwenza umsebenzi woyilo oluphucukileyo, kodwa nomgwebo wokuphepha iimpazamo ezenza uhlengahlengiso lubize kakhulu kwaye lungagqibeki.
Ukuba awukaqiniseki ukuba yintoni ekufuneka itshintshe — ukuba iimpawu zicacile kodwa izizathu azicacanga — loo nto yingxaki yokuxilonga ngaphambi kokuba ibe yingxaki yoyilo. Ukubonisana nge-UX kugxile ngokukodwa ekuqondeni oko kwaphukileyo kunye nesizathu sokuba linyathelo lokuqala elifanelekileyo ngaphambi kokuba uzibophelele ekudibaniseni ngokupheleleyo uyilo olutsha.
