Ukuklama kabusha kunzima kunokuklama okusha. Awuqali ngekhanvasi engenalutho — usebenza nomkhiqizo okhona onabasebenzisi abakhona, imikhuba ekhona, imikhawulo yezobuchwepheshe ekhona, kanye nababambiqhaza abakhona abanemibono mayelana nesinqumo ngasinye.
Izikhungo eziklama kabusha ziyakuqonda kahle lokhu. Azikuphathi njengenkinga yokuklama zodwa. Zikuphatha njengenkinga yokuphatha ukuklama kanye noshintsho, lapho ikhwalithi yomsebenzi wokuklama kanye nekhwalithi yoshintsho kuyizinto ezidingekayo ukuze kube nomphumela ophumelelayo.
1. Isixhumanisi ST
Indawo: New York, NY
Gxila: Ukuklanywa Kabusha kwe-UI/UX, Ukuthuthukiswa Kokuguqulwa, Ubambiswano Lokuklama Oluqhubekayo
Ukuzibandakanya kabusha ekuklameni e -Linkup ST kuqala ngombuzo izinhlangano eziningi ezingawubuzi ngokucacile: yini ngempela esizama ukuyishintsha, futhi impumelelo ibukeka kanjani uma sesiyishintshile? Indlela yabo eqhutshwa yi-OKR yenza lowo mbuzo ube ngesakhiwo - ngaphambi kokuba kwenziwe noma yiziphi izinqumo zokuklama, ithimba lichaza izinhloso, izilinganiso ezizobonisa intuthuko ebheke kulezo zinhloso, kanye nezinqumo zokuklama ezingase zithinte lezo zilinganiso.
Ngokuqondene nokuklama kabusha, lolu hlaka lunikeza okuthile okuwusizo: isisekelo esicacile sokubeka phambili lokho okufanele kushintshwe. Hhayi “konke okungathuthukiswa” kodwa “izinto ezithinta imiphumela esiyikhathalela kakhulu.” Leso sifundo sokubeka phambili yisona esihlukanisa ukuklama kabusha okuhambisa izilinganiso kulezo ezikhiqiza inguqulo ebukeka kahle yokusebenza okufanayo.
Uhlaka Lokusebenza Kwemizwa luphinde lubhekane nenselele yokuguquka komsebenzisi. Izinga lokuziphatha: silwenza kanjani uhlelo olusha lokufunda ngaphandle kokuhlukanisa abasebenzisi abanolwazi? Izinga lokuzindla: ingabe ukwakhiwa kabusha kuzwakala njengokuthuthuka kubasebenzisi abakhona, noma njengokuphazamiseka? Lezi yimibuzo yokuklama enezingqinamba zangempela kumongo wokwakhiwa kabusha - ukubenza bangalungile kuveza ukugxekwa komsebenzisi kungakhathaliseki ukuthi ukwakhiwa kungcono kangakanani.
Inqubo yabo yokuqinisekisa — ukuhlolwa kweprototype kokugeleza kwabasebenzisi ababalulekile ngaphambi kokudluliselwa — ibaluleke kakhulu ekwakhiweni kabusha, lapho izindleko zokwenza okuthile okungalungile kumkhiqizo othunyelwe ziphakeme kunezokuthuthukiswa komkhiqizo omusha.
Iminyaka eyi-11+ yesipiliyoni, imiklomelo yomhlaba wonke engaphezu kwama-40+, kanye nerekhodi elihlanganisa imikhiqizo efinyelela kubasebenzisi abangaphezu kwezigidi ezingama-70+. Imodeli Yokusebenza ibalulekile ukuqashelwa ngokuklanywa kabusha ikakhulukazi: ukubandakanyeka okuqhubekayo kwanyanga zonke okuqhubekayo phakathi nokuqaliswa nangemuva kokusetshenziswa, ukuqinisekisa ukuthi ukwakhiwa kabusha kufeza imiphumela ehlosiwe kunokuba kuthunyelwe nje.
Okuhle kakhulu: Izinkampani ezenza ukwakhiwa kabusha komkhiqizo okuphawulekayo ngezidingo ezicacile zemiphumela yebhizinisi
Umehluko oyinhloko: Indlela yokuklama kabusha eqhutshwa yi-OKR enokuqinisekiswa kwesibonelo ngaphambi kokudluliselwa
2. Umsebenzi kanye Nebhizinisi
Indawo: EBrooklyn, NY
Gxila: Ukuklanywa kabusha nokuthuthukiswa komkhiqizo wedijithali
I-Work & Co yenze eminye yemiklamo ephawulekayo yemikhiqizo yedijithali emakethe — ulwazi lwedijithali lwe-Delta Air Lines, isikhombikubona se-Apple TV, kanye nokwakhiwa kabusha kwepulatifomu enkulu ye-e-commerce. Ukuzibophezela kwabo ekuhlaleni behilelekile ngokusebenzisa ukuqaliswa kusho ukuthi ukwakhiwa kabusha empeleni kuthumela ngendlela eklanywe ngayo.
3. Ustwo
Indawo: ILondon / INew York
Gxila: Ukuklanywa kabusha komkhiqizo kanye nokusungula izinto ezintsha
Izindlela ze-Ustwo zokuklama kabusha zisuka esikhundleni sokuhlela isu kuqala - zifuna ukuqonda ukuthi kungani umklamo wamanje ungasebenzi ngaphambi kokuphakamisa ukuthi yini okufanele ishintshe. Inqubo yabo yokuzibandakanya inzima ngamabomu, okukhiqiza ukuklama kabusha okubhekana nezimbangela eziyinhloko kunezimpawu ezibonakalayo.
4. Indlela Evumelana Nezimo
Indawo: I-San Francisco, CA
Gxila: Thola ulwazi ngokuklama kabusha, ukuklama isevisi
Amandla e-Adaptive Path ekuklameni kabusha asesigabeni socwaningo kanye namasu — ukuqonda izindlela zokwehluleka kwesipiliyoni samanje ngaphambi kokuchaza ukuthi yini okufanele iklanywe kabusha. Iqinile ekuklameni kabusha kwesipiliyoni okuyinkimbinkimbi okuhlanganisa iziteshi eziningi kanye nezindawo zokuthinta.
5. Okukhulu
Indawo: New York, NY
Gxila: Ukwakhiwa kabusha kolwazi lwedijithali olukhulu
I-Huge inesilinganiso sokuphatha ukuhlelwa kabusha kwebhizinisi okuhlanganisa imikhiqizo eminingi, iziteshi, kanye namayunithi ebhizinisi. Ezinhlanganweni ezenza ushintsho olukhulu lwedijithali kunokwakhiwa kabusha komkhiqizo owodwa, ikhono lazo lokuhlela libalulekile.
6. URamotion
Indawo: I-San Francisco, CA
Gxila: Ukwakhiwa kabusha komkhiqizo kanye nomkhiqizo wezinkampani zobuchwepheshe
I-Ramotion izakhele idumela eliqinile lokwakhiwa kabusha kwezinkampani zobuchwepheshe — ikakhulukazi lapho ubunikazi bomkhiqizo kanye nomklamo womkhiqizo kudingeka kuhlelwe kabusha ngasikhathi sinye. Ezinkampanini lapho ukwakhiwa kabusha komkhiqizo kwenzeka kanye noshintsho lomkhiqizo, ikhono lazo elihlangene libalulekile.
7. Ubumba
Indawo: I-San Francisco, CA
Gxila: I-UI/UX kanye nokuhlelwa kabusha kokubukwayo kwezinkampani zobuchwepheshe
I-Clay ikhiqiza eminye yemisebenzi yokuklama kabusha okubonakalayo esezingeni eliphezulu emakethe. Uhlu lwabo lwamakhasimende luhlanganisa izinkampani ezinkulu zobuchwepheshe ezazidinga imikhiqizo yazo ukuze zizizwe zisezingeni eliphezulu futhi zithembekile. Iqinile ekuklameni kabusha lapho ungqimba olubonakalayo nolomkhiqizo luyiyona nto ebaluleke kakhulu.
I-8. Vula
Indawo: New York, NY
Gxila: Ukwakhiwa kabusha kwe-B2B SaaS
I-Unfold igxile kakhulu ekuklanyweni kabusha kwe-B2B SaaS — bayaqonda imikhawulo ethile yokuklanywa kabusha kwemikhiqizo yebhizinisi: ukuphatha ukuguquka kwabasebenzisi abakhona, ukugcina ukutholakala kwezici ngokwakhiwa kabusha, ukusebenza ngaphakathi kwemikhawulo yobuchwepheshe eza nama-codebase omkhiqizo avuthiwe.
9. Idizayini
Indawo: Greenville, SC
Gxila: Ukuklanywa kabusha komkhiqizo kanye nokuthuthukiswa kwawo
Amandla okuklama nokuthuthukisa ahlanganisiwe e-Designli abaluleke kakhulu ekuklanyweni kabusha — angaphatha ukuklama nokusetshenziswa kokuklama kabusha njengokuzibandakanya okukodwa, okunciphisa ukungqubuzana kokudlulisa okubangela ukuthi ukuklama kabusha kulahlekelwe ukwethembeka phakathi kokuklama nomkhiqizo othunyelwe.
10. Ilebhu Yokuklama I-Momentum
Indawo: ISan Jose, CA
Gxila: Ukuklanywa kabusha komkhiqizo webhizinisi
I-Momentum inolwazi oluthile ekuklanyweni kabusha komkhiqizo webhizinisi — inselele ethile yokuklanywa kabusha kwemikhiqizo izinhlangano ezinkulu ezithembele kuyo nsuku zonke. Ukuqwashisa kwabo ngokuphathwa koshintsho kanye nekhono lokuklama kubenza bafaneleke ekuklanyweni kabusha lapho ukwamukelwa komsebenzisi komklamo omusha kuyinselele enkulu njengomklamo uqobo.
Imicabango Final
Amaphrojekthi okuklama kabusha ahluleka kaningi kunalokho okufanele akwenze — hhayi ngoba umsebenzi wokuklama mubi, kodwa ngoba inkinga ichazwe kabi ekuqaleni. Amaqembu azibophezela ekuklameni kabusha isikhombimsebenzisi lapho inkinga yangempela kuyisakhiwo solwazi. Noma aklama kabusha umkhiqizo wonke lapho ukugeleza okubili okuqondile kwakubangela ukungqubuzana okukhulu. Noma athumela okuthile okungcono kakhulu okulahlwa ngabasebenzisi abakhona ngoba ushintsho aluzange luphathwe.
Ama-ejensi akulolu hlu asebenze ngokuhlelwa kabusha okwanele ukuze azi ukuthi lezo zindlela zokwehluleka zihlala kuphi. Lokho okuhlangenwe nakho yilokho okukhokhelayo ngempela - hhayi nje ikhono lokukhiqiza umsebenzi wokuklama ophucukile, kodwa futhi nokwahlulela kokugwema amaphutha enza ukuhlelwa kabusha kubize futhi kungapheleli.
Uma ungakaqiniseki ukuthi yini okudingeka ishintshe — uma izimpawu zicacile kodwa izimbangela zingekho — leyo yinkinga yokuxilonga ngaphambi kokuba kube yinkinga yokuklama. Ukubonisana nge-UX kugxile kakhulu ekuqondeni ukuthi yini ephukile nokuthi kungani ngokuvamile kuyisinyathelo sokuqala esifanele ngaphambi kokuzibophezela ekuhlanganiseni kabusha okugcwele.
