The profile picture NFT collection that is everything but boring, Bored Ape Yacht Club, has gained another intriguing connection. This time, it’s with Animoca Brands, who previously created The Sandbox. The digital entertainment company is teaming up with BAYC to create a play-to-earn platform available in the second quarter of 2022.
“NFTs have evolved as a cultural repository.” There are few icons that can represent the burgeoning world of NFTs as eloquently as Bored Ape Yacht Club, which is why we own a substantial number of them as a group and collectively. Yat Siu, co-founder and executive chairman of Animoca Brands, adds, “We are tremendously excited and proud to cooperate on a game for this cultural milestone.”
What does this collaboration signify for BAYC
Animoca Brands is a leader in blockchain-based gamification. The BAYC integration can be viewed as a step toward the organization’s aim of contributing to the growth of the open metaverse through strategic initiatives.
The Sandbox, one of the most anticipated metaverse gaming platforms, is Animoca’s most well-known subsidiary project. Animoca has over 100 investments in NFT and decentralized initiatives constructing the open metaverse, including Axie Infinity, OpenSea, and Dapper Labs.
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According to a Yuga Labs spokesman, the next game will bring additional utility and value to BAYC cards: “We’re delighted to work with Animoca Brands to build the BAYC universe and expand the utility and benefits offered to all Bored Ape NFT holders.” Yuga Labs created Bored Ape Yacht Club.
Apes are redefining NFTs
If CryptoPunks showed how amazing NFTs could be, Bored Apes have taken it a step farther. BAYC is turning heads in the NFT business with impressive sales and top-tier partnerships. Adidas Originals announced earlier this month that it would be entering the metaverse with BAYC.
Last month, Grammy-winning producer and composer Timbaland announced Ape-In Productions (AIP), launching and promoting Bored Apes as successful music artists in the metaverse. BAYC has also collaborated with Rolling Stone and Arizona Iced Tea, to mention a few, as part of its efforts to broaden its reach into the mainstream.
BAYC, which is currently valued at $1.96 billion, has one of the market’s largest NFT collections.
