The winter break is around the corner, and people will be on vacation for a few weeks. Many of them will take the opportunity to book a winter tour and go to some great destinations they wouldn’t really consider in the summer. Places with ski resorts, ice skating, snow sculpture displays, winter adventure sports, or special holiday traditions are popular at this time of the year.
You need to make sure you do your research and find the popular destinations for this year. Then, make a few winter tour packages, complete with pricing, itinerary, and booking details. This will only be half of your work. Next, you need to market these tours so that you get the maximum number of bookings you can. Here are a few ideas on how you can promote your winter tours as a travel agent.
Create posters for your tours
Make a few travel posters for your winter tours. These should include an attractive illustration or picture of your destination, a brief itinerary with dates, and contact details. Include just enough information to pull in your customers. Then, they’ll be enticed to contact you for more details and will be more likely to book the tours.
Use a tool like PosterMyWall to make these posters, especially if you don’t want to spend a lot on design and layout. Make sure you choose an attractive template and then edit it accordingly.
Make sure communication channels are open
The most annoying issue for customers is when they ask for more details and get no response. So, make sure you offer multiple communication channels. However, you need to be responsive across all these channels. Try to use an automated chatbot tool for common queries and give a reasonable wait time for people to get in touch with real agents.
Instill this quick response time on your social media channels as well, and also direct people to the winter tour details on your website.
Post your winter tours on your blog
As a travel agent, you should already have an active blog. This should include travel advice, travelogs of popular destinations, and people’s experiences with you. When you finalize the itinerary and other details, do an article about your winter tours on this blog.
Highlight each tour in a separate piece and add a booking button at the end, so that people make the decision quickly after being convinced by your blog. Add in attractive images and fun activities for each destination as well. Let people know what destinations are family-friendly and which ones are more inclined towards an adventurous crowd.
Share videos of past winter tours
Video marketing is one of the strongest mediums out there these days. So, you should definitely get on board with it. Ideally, you should have videos from past winter tours to share. These will give people an idea of what to expect this year.
Also talk to old customers and ask them to make short testimonial videos for you. You can incentivize them with discounts on their next bookings with you. This way, you can attract new customers as well as entice old ones.
Run a social media campaign
You need a multi-pronged social media marketing strategy to get as many bookings as you want. So, make social media posts for multiple platforms and target your tours according to their audiences. This will help you use minimal time and resources for maximum results.
Instagram and TikTok are the top-performing social media tools these days for this purpose. So, focus on these, making posts and videos according to each platform’s viewers. This will let you get the right audience for your tours.
Send email blasts
Email marketing is another highly effective way to market your winter tours. Start an email campaign where you first announce these winter tours. Then, send details for each tour, and let people pick the one they want. Include buttons where they can book these tours or contact you to make the experience smoother for your viewers.
Make sure you work on the email design and the subject lines to get the best results. Use the best email tools at your disposal to run these email campaigns and send some truly well-targeted email blasts.
Offer attractive package deals
While your winter tours are probably priced in an attractive way, you need to add a bit more to really pull people in. Offer free equipment rental, day tours, or some sort of group booking discounts. Little offers like these will make your winter tours stand out from what other agents are providing.
Market these deals across all of your marketing platforms so that you can get the word out to as many people as possible.
In conclusion, you should work hard to promote your winter tours. Your job as a travel agent is not just arranging trips, but also promoting them well, so use these tips to get things done effectively.
