Social media is a minefield when it comes to marketing your business. According to Forbes, Micro-influencers get paid up to $100 per Instagram post. This should tell you just how much influence social media marketing has on a business bottom line.

To ensure you’re getting the most out of social media marketing, you need to ensure you’re up to date with the latest social media content trends. Since we’re turning over to a new year, 2020 is bound to bring with it new social media trends. You should not only keep an eye out for new trends but also stay abreast of those that remain from previous years.

Every online business owner needs to come up with strategies to ensure their business stays relevant as we turn over to a new leaf. Aside from ensuring the quality of your products is unquestionable, you also need to find new marketing strategies.

Going back to the drawing board gives your business a surviving chance. There are many entrepreneurs who’re planning to roll out new businesses during New Year’s Eve. Don’t be surprised if a new business overtakes you because technology leveled the playing field. It doesn’t matter how long you’ve been playing the game; what counts is how you play your cards.

Here are seven social media content trends you should look out for in 2020.

Ephemeral Content

So what exactly is ephemeral content? Well, this is social media content that’s only available for a short duration of time. For instance, Instagram and Facebook stories are usually only available for 24 hours. This is a trend that has been around for a while now, and from the looks of things, it will grow even more popular in 2020.

This trend will be carried forward to 2020 because people’s attention span is quite short. With ephemeral content, businesses can use social media to communicate by delivering information in bite-sized chunks. Stories can only accommodate a certain number of words, and followers are bound to read what you post because it won’t be available for an unlimited amount of time.

Niche Social Platforms

Facebook and Instagram are long-standing social platforms. However, over the past few years, niche social platforms like TikTok have joined the social media community. 2020 will see content on niche social platforms doing well because people know what to expect.

Another niche social platform that will rise to fame in 2020 is LinkedIn. Even though it hasn’t been in the limelight, B2B companies would do well in channeling content to their LinkedIn profiles before the New Year rolls in.

Instagram is set to Remove Likes

In the wake of the recent mental health awareness wave, Instagram has opted to remove likes to ensure people enjoy sharing media on this platform without comparing how many likes they get.

Since Instagram is one of the largest social media platforms, this change will definitely have an impact on the social media landscape. This change will soon be applied globally because Instagram has already gone through a testing phase.

Expansion in Social Commerce

Businesses have been using social media platforms to sell products for a long while now, and this is not about to change. In fact, 2020 will see an expansion in social commerce because social networks will act as mainstream selling channels. As a college student with an online business, you need access to online writing services. Write My Essay Today ensures you have enough time to focus on your business.

Video Content

Since visual media allows businesses to engage their audience, video content will dominate in 2020.

More Technologies will be adopted

Since each year brings with it new technological advancements and innovations, 2020 will not be any different.

Influencer Marketing

Even though Instagram is set to remove likes, influencer marketing will still soar.


As a business owner, you need to prepare your business for the transition into a new year. Implementing the latest social media content trends ensures that your business remains relevant in the coming year.