Adobe is bringing its generative AI Firefly model to businesses through a new offering. According to the company, Adobe Firefly for Enterprise will allow businesses to train the model using their brand elements and style. Even more, Adobe promises to secure businesses with a license to the model from any possible intellectual property claims that the Firefly AI might face over its generated creations.

Adobe Firefly is one of the most promising AI models now in the market, allowing users to generate detailed images using natural language. Now, Adobe wants to bring it to businesses. It should enable the convenient and quick generation of images that companies can use for their brands, campaigns, and other purposes.

“Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally,” said David Wadhwani, Adobe’s president of digital media business. “This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly, while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.”

Adobe’s new enterprise offer for Firefly will give businesses access to the AI via the Firefly application, Creative Cloud, or Adobe Express. Moreover, Adobe will allow enterprises to adopt the model by directly training it to give it the brand’s distinct styles when generating images. 

Unfortunately, Adobe still hasn’t clarified the pricing and official release date of Adobe Firefly for Enterprise. Yet, companies can expect that the price of the offer will be based on their size and needs. Adobe also promotes the AI model as a commercial-friendly tool since it is trained using Adobe Stock images and other content that is openly licensed and doesn’t have copyright restrictions. With this, Adobe confidently vouches for the safety of the tool. Adobe even promises to compensate customers for their loss if the tool generates an image that could lead to intellectual property claims.

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