There is no denying that the internet bought with it a change in the way we communicate. Emails and social mean that we’re no longer happy to wait 3-5 working days for responses and instead expect brands to be on board with replying to us almost instantly. Fast entertainment has also become popular over recent years, with social media starting a trend of knowing what is going on with your friends, favorite celebrities, or popular brands at the click of a button.
Fast Online Entertainment
Although there were a few platforms that dabbled in it beforehand, it was Tik Tok that really helped the trend of 60 seconds videos take off. Social media influencers and fans from all over quickly fell in love with the idea of shooting a short sharp video to share with others – and audiences appreciated the quick access to entertainment. Not only that but the ability to flick to the next piece of entertainment instantly.
With the news that YouTube has reached 1.5 billion logins for Shorts – the short-form video parts of its platform it clearly isn’t just TikTok where people want to see this form of quick entertainment. In fact, online casinos offer Fast Play Mode, where animations are reduced, and players can click through to the result much sooner. There are plenty of people out there looking for super-fast entertainment, so this gives everyone the chance to enjoy online gaming in the best way for them.
Social Media Trends
One thing for sure is that social media trends change quickly, and it is important for companies involved in any aspect of providing online to keep up. For example, it isn’t just short stories online that are proving popular but also temporary stories where things like Instagram Stories only show for 24 hours before they disappear. Instagram was the first to introduce this, and it quickly took off, so much so that it changed algorithms and encouraged people that wanted to be seen on this platform to use them – with up to 60 seconds per story allowed.
Video content is definitely one of the most popular things online currently – whether that’s watching live videos, quick TikTok creations, or Instagram Reels and, as the last quarter results have shown, watching Shorts on YouTube is also up there in the popularity stakes! What social media influencers will be keen to do is see what comes next & make sure they’re ahead of the trend.
