Six years after the crypto asset TrumpCoin (TRUMP) joined the market, it appears that it has finally caught the attention of the Trump family, and they’re not too happy about it. On January 25, 2022, Eric Trump, the second son of former President Donald Trump, threatened to take legal action against the crypto asset for using the Trump family name maliciously.

TRUMP initially launched in the first quarter of 2016 when Donald Trump’s campaign season began for the 45th President of the United States. According to the crypto asset’s description, it’s supposedly “created by Patriots for Patriots around the world.” However, it appears that the team behind TrumpCoin may have expected the Trump dynasty to take legal action against them at some point.

A day after Eric Trump’s tweet, the official TrumpCoin Twitter account responded with a screenshot of their disclaimer stating that the asset wasn’t affiliated or connected to the Trump family. According to CoinGecko, TrumpCoin’s native token is currently trading at $0.28 and has a 24-hour trading volume of $13,313.

The Trump family has already dipped its toes into the cryptocurrency industry. Specifically, Melania Trump recently included a hat she wore as First Lady in an auction, and the payment she received for the item was made in Solana (SOL). Other than that, the former First Lady also congratulated Bitcoin on its 13th anniversary earlier this month.

As for Donald Trump, he doesn’t think of crypto as highly as Melania. In October 2021, he said that crypto is merely a threat to the hegemony of the US Dollar. He also expressed his hopes that digital currencies similar to the Chinese Digital Yuan won’t become an overwhelming USD competitor.

On another note, TRUMP is part of the growing list of cryptocurrencies that have been criticized due to branding rights. For instance, J.R.R Tolkien’s estate called the attention of the crypto project named JRR Token for using the name of the legendary author of the Lord of the Rings novels. The project was forced to close operations on November 23, 2021, deleting any content that could infringe on the estate’s copyrights.

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