Are you an avid gamer and currently in India? You will love this news. Dell Technologies and its subsidiary, Alienware, have recently opened a gaming experience store in Nehru Place, Delhi, India.
The design concept of this brand-new store reflects Dell and Alienware’s core principles regarding innovation, community building, and interaction. They do this by creating an immersive experience for the gaming community.
Dell Technologies is a multinational technology company that offers a wide range of products, services, and solutions. These include personal computers, servers, software, networking equipment, storage devices, and other technology solutions.
It was established in 2016 through the merger of Dell and EMC Corporation. This has then become one of the largest technology mergers in history.
The company operates in several business segments: client solutions, infrastructure solutions, and VMware.
On the other hand, Alienware, a Dell subsidiary, is a gaming computer and accessories brand founded in 1996 by Nelson Gonzalez and Alex Aguila. Initially, Alienware was focused on crafting high-performance gaming PCs but has since expanded also to include laptops, monitors, and more gaming accessories.
Alienware is regarded for its futuristic designs and high-end hardware components, tailored to meet the needs and demands of serious gamers.
A hub for gamers
This new store by Dell Technologies and Alienware is expected to serve as a hub for gamers to meet, interact, and play their favorite games on Dell’s latest devices.
The store does not only have product display areas but also experience areas, an esports gaming section with a peripheral, and an accessories unit that reconstructs what gaming is about for avid players.
Its main attraction is the “Battle Zone,” an area that welcomes gamers to battle with their opponents and test-drive the entire available ecosystem.
There’s also the “Browse and Explore” section in the store, which allows visitors to experience the look and feel of various Dell gaming laptops, desktops, peripherals, and lifestyle notebooks. Plus, who would forget about the “Accessories Zone”? This area presents products beyond the brand’s main offerings.
Other Dell news
Meanwhile, in other Dell news, JPMorgan downgraded Dell to neutral from overweight during Monday’s trading, citing its preference for HP’s expected recovery, as the PC segment of Dell will most likely be offset due to other factors. Dell’s stock price dropped 2.5 percent before the open.
HP’s stock price added 2.6 percent after the financial services company upgraded it to overweight from neutral, mentioning it expects the PC industry to witness upward revisions for the second half of 2023.
And if you are looking for deals on Dell products, you can buy the Dell Latitude 7330 laptop over at Woot today, offered at $1,570 from its regular price of $4,800.
