2020 saw the rise and rise of the gaming industry. During the worldwide pandemic, there was a massive spike in mobile and online gaming. Many people thought that the spike would recede, but the number of gamers has continued to grow. For advertisers, this is excellent news as gaming provides a new avenue for advertising and access to a diverse target audience. What is important to remember is that ad design in games is crucial.
Static mobile game ads
When it comes to mobile game ads, the two types of categories of adverts are dominant – static and dynamic. Static ads resemble traditional ads and are built into games, and making any changes to them once they have been set to run is not possible. The only way that these ads can be edited or upgraded is by when the game itself is upgraded. When you think of product placement in traditional ads, static mobile ads serve a similar purpose.
These ads integrate with the games organically in various elements like billboards, buildings, and other areas where one would typically find the ads in the traditional way of advertising. The biggest downside of these ads is that they are expensive and can only be placed when a deal is made with the developer of the game.
Dynamic mobile game ads
Dynamic ads have become extremely popular over the last couple of years. Whereas static ads cannot be updated, dynamic ads can be updated in real-time. These ads can typically be found in free-to-play games that rely on advertising revenue. These ads can be scaled according to a device, targeted towards a geographically specific area or a demographic group of people.
There are several types of dynamic mobile game ads, but for a more comprehensive list of mobile game ads 2021, you can visit AdMixer. There you will be able to find in-depth information about interstitial ads, native banners, contextual ads, rewarded ads and many others.
Personalizing your ads
Before you try and bombard the app market, you should consider tailoring your ads to the audience you are trying to reach. This means that you also need to keep the devices that they use in mind. The more you can personalize your ads, the more clicks and conversions you will receive.
The types of apps and games you are trying to target will also play a role in the success of your ad. Do some research and see who is playing what, and start to tailor your ads to those markets.
Keep it short and sweet
The ads that come up in games are sometimes a nuisance to gamers, and they often opt to skip an ad before watching it through. If you decide on using video ads, then brevity is your friend. You need to capture the attention of the audience quickly. If you can get to the point in less than 15 seconds, then you are in with a shot. The best-case scenario is to implement a CTA and try for the conversion within the first five seconds of the ad.
Show vs. tell
When you are trying to boost the visibility of your game, the best form of content is an educational one. Educate a would-be player on what uniqueness you are offering. This does not mean that you tell them what the game has to offer.
Instead, you need to show them what they will be able to do in three or four easy steps. These steps can be shown in the form of a visual teaser. To seal the deal, the ad needs to end with a call to action to download the game. All it takes is a couple of exciting in-game shots, and you could have a new player in no time.
Keep them playing
Seeing your player leave their game after they click on the ad is not an ideal thing. To ensure a good gaming experience, the ad must inform the player and not annoy them. If the ad requires the player to leave the game, build permission into the ad that requires the player to exit the game after one or two more clicks.
When you think about ads in games, think about how you react to ads in games and think about the ones you do not mind. Chances are, other people think just like you.