tezos coin

World-renowned American clothing retailer, Gap, intends to expand the firm by releasing a gamified NFT collection, which will reportedly encourage both innovation and creativity. Notably, The Tezos blockchain will facilitate this NFT collection, which Gap chose to become more environmentally friendly.

The open-source blockchain Tezos employs better environmentally-friendly techniques than other blockchains, as it wants to ensure the safety of its network. As a result, Tezos not only has a low carbon footprint, but it also uses only a little energy than others. Since last year, the NFT market has been gaining traction among renowned firms and the community, in general, because of how popular and rare NFTs are.

Gap announced the debut of its new collection last Wednesday. The fashion retailer partnered with American artist Brandon Sines, the mastermind behind Frank Ape. For one thing, interested buyers can now get different versions of Gap’s signature hoodie, all of which were specially created by Sines.

An Advantageous Partnership

GAP of North America’s Chief Manager, Chris Goble, stated that the company chose to join the NFT wagon since they’re looking to embark into culture, music, and art. Sines also mentions that both parties would benefit from this partnership they’ve formed.

For one thing, the artist can write beautiful notes thanks to his experience with Frank Ape. He says that he’s excited to show his fans what the collaboration will bring to the table. Interested buyers can access the new NFT collection starting January 13 on the company’s official website.

Moreover, buying any NFTs means only you have exclusive access to them. There are four different ranks or categories for the digital collectibles available: Rare, Common, Epic, and One of a Kind.

Customers can purchase the various pieces for 2 Tezos each, which costs about $8.8 when converted. The NFT sale will only run until January 15, so interested buyers should start browsing now before it’s too late because the sale will follow a first-come, first-serve basis. On the bright side, Gap plans to drop more NFTs sometime within the month, which will cost between 6 and 100 Tez.

The Growing NFT Market

According to DappRadar’s data, NFTs’ sales volume exceeded $24 billion in 2021 and nearly $95 million in 2020. There’s a digital record of who owns which NFTs through blockchain technology, so it still functions similar to digital assets. NFTs were initially established on the Ethereum network, so most of them can only be purchased using ETH.

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