In the world of advertising, for your campaign to be effective in front of your audience, you’ve got to be bold, and this is precisely what Google has done recently.
Google has released a series of new ads for its Pixel 7 Pro, but in a way you won’t expect. In the new ad campaigns, Apple’s iPhone 14 Pro is shown as “jealous” of Pixel 7 Pro in various circumstances. Here’s the news.
Hashtagged “#BestPhonesForever,” which is seemingly a wordplay for “best friends forever,” the ads are titled “Plateau,” “Seeing Stars,” “Sketchy Wi-Fi,” “Lifesaver,” and “Opening Up.” Let’s take a closer look at each of these ads.
‘Plateau’
In the first ad, Google Pixel 7 Pro is seen with iPhone 14 Pro looking at the views atop a plateau until the latter opened up something.
iPhone 14 Pro told Google Pixel 7 Pro, “Pixel, I need to tell you something… The way [they] compliment your photos, ‘So sharp!’… Astrophotography mode, Call Assist, 30x Zoom. You can do so many things I may never be able to.
“No! Don’t say that,” the Google phone told Apple’s.
“It’s true. I’m actually jealous of your AI,” iPhone 14 Pro responded.
This is not the only ad in the series. Keep on reading.
‘Seeing Stars’
The second advertisement in the series that showcases the Google Pixel 7 Pro’s astrophotography features, titled “Seeing Stars,” has the phone and iPhone 14 Pro stargazing.
“Wow! This is awesome,” said Google Pixel 7 Pro. “Makes you think there’s no way we can be alone amongst all these thousands of stars.”
“Thousands?” iPhone 14 Pro asked.
“There! The Lagoon Nebula. Oh, and I see the Andromeda Galaxy,” the Google phone replied.
“It must be nice to see them the way you do,” Apple’s phone remarked. Oops.
‘Sketchy Wi-Fi’
The third ad, “Sketchy Wi-Fi,” boasts Google Pixel 7 Pro’s VPN features for added security. And as usual, the ad has presented Apple’s iPhone 14 Pro in a bad light again since it does not have this feature.
“Oh my gosh, oh my gosh. I’m freaking out! Quick, get off the public Wi-Fi. There are hackers in this place,” iPhone 14 Pro said.
“It’s okay. I come with my own VPN, which helps keep me safe,” Google Pixel 7 Pro boasted.
‘Lifesaver’
Meanwhile, in the following ad in the series, titled “Lifesaver,” the two phones were at the beach, and when Google Pixel 7 Pro invited iPhone 14 Pro that they go shoot some videos, the former saw the latter’s battery drained.
So, what Google Pixel 7 Pro did was share its battery with iPhone 14 Pro, bringing the latter back to life once again.
“Thank you for juicing me up,” iPhone 14 Pro told the Google phone. “I didn’t even know that was possible.”
Google Pixel 7 Pro is capable of battery sharing.
‘Opening Up’
But wait, there’s more! In the last ad in the series, titled “Opening Up,” the two phones are bonding again. At one point, Google Pixel 7 Pro asked iPhone 14 Pro if it noticed something new about the former. The Apple phone kept guessing until Google Pixel 7 Pro showed itself being foldable. iPhone 14 fainted.
“What year is it? Do we have flying cars yet?” iPhone 14 Pro said after recovering.
