A golden rule of marketing says, “Sell benefits, not features”. This means that you should not just tell your clients raw info about why your product is better than that of a competitor. A good communication strategy is always focused on the problems and pains of a target audience and shows how an advertised product can help resolve them.
When looking to buy furniture, people want to see the result they are paying for. They want to know how different colors will blend with their interiors, where it is best to place the furniture, and what it will be like to use it. And most important, they want to see it with their own eyes in their own homes.
While traditional showrooms still work fine, they lack interactivity and personalization. But where they fail, 3d product visualization services take the spotlight. In this article, we will review how 3d renders can boost customer experience, attract attention and help your marketing efforts drive more sales.
Providing New Experiences
The modern consumer got used to most marketing tricks and can easily see them through and, in many cases, just ignore them. You must surprise them with something new and exciting to get their attention.
For example, many furniture companies only show beautiful but boring pictures to their customers when trying to sell furniture. 3d modeling allows you to go beyond that. Make your clients active participants instead of passive observers! Let them choose colors and create their own, unique designs.
When people are involved in creating something, they become emotionally attached to it. It will be much harder for your clients to just abandon a website after they have spent time and effort working on a design they like. As a result, you gain better conversion rates and clients who are much more likely to get to the end of the sales funnel.
Advanced Lead Magnets
If you are not familiar with this term, lead magnets, in a nutshell, are some useful gifts or services that you offer to your clients for free in exchange for their contact information. Lead magnets are a powerful instrument to build a quality audience for future marketing campaigns.
One way to apply 3d furniture modeling services to quality lead generation is by offering to render a piece of furniture directly into the client’s apartment. Imagine how stunning it is to see a new bed, wardrobe, or a whole kitchen in your house like it is already there. This will surely make a great first impression and lay the ground for further cooperation.
Think about different ways to create lead magnets using the possibilities of 3d modeling. Try to imagine what your potential clients might find useful and offer it to them.
Get Creative in SMM
With modern CG you are limited by your creativity only. Instead of simply presenting your products, think of something engaging and interesting, something that will make people stop scrolling and look at your post with interest.
Focus on compelling storytelling. Show your audience how your furniture is assembled, tell stories of happy clients, share your brand story, or create special holiday posts. Experiment with your content and illustrate it with stunning, eye-catching visuals.
For strong storytelling, create your content based on the AIDA principle – a marketing model describing the stages a client moves through when they make purchase decisions. First, you need to catch their Attention. Then, you have to make them Interested by describing your benefits. Next, make them Desire your product. And finally, push them to Action.
Create Striking CG Images for Ads
CGI made a huge impact on furniture marketing campaigns. Modern powerful hardware and visual tools provide photorealistic images that cannot be distinguished from real pictures. There are several major advantages of CGI over photography.
First, CG artists can make lots of content in a short time. Once a “scene” is created, they can take pictures of it from different angles, change the lighting or time of day, and use different interiors from their 3D libraries. They can adjust room decorations for seasonal sales campaigns and special events in no time.
Second, using CG is much cheaper, faster, and easier than photography. Finding professional photographers and models, assembling a photo studio, and selecting props require lots and lots of time, money, and experience. And the more variations are needed (different lighting, decorations, etc.), the longer it will take. As a result, the marketing team will be limited to the content they have on hand and get little room for adjustment, as even the best quality editing can’t solve everything.
Take Advantage of 360 View
Stand out among competitors with innovative 3d tools. Create 360 views showcasing how your furniture looks in an interior. This will let your clients take a better look at your products from different angles and will surely capture their attention.
Such views can be easily integrated into your website or online store, used in email campaigns and on some marketplaces. Due to their interactivity, they will draw much more attention than regular product pictures and greatly increase engagement and conversion rates.
If a piece of furniture has a complex system of lockers or any other interesting mechanical feature, it’s a good idea to create a CGI animation to show how it works and how a client can take advantage of it. Statistically, ads featuring videos drive from 20% to 30% more conversion than those utilizing images. Use case videos provide the best way to explain a complex feature in a quick, clear, and enjoyable way. They can be used in promotion and as an alternative for traditional paper instructions for furniture that requires assembly. This way, you will enhance the customer experience and make more clients want to buy from you again.
Conclusion
As you can see, marketing in furniture sales can benefit greatly from utilizing 3d visualization. It helps create beautiful images for a fraction of a photoshoot price, make more engaging content, and add a personal touch to the customer experience. Ways of CG application in marketing are not limited to those mentioned in this article. Think outside of the box and try new creative ways to draw attention and build strong emotional bonds with your clients.
