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A study by Statista in 2021 shows that 75% of US consumers can’t get enough in scanning QR codes by using their smartphones to view marketing-related content, so the jewelry industry has no reason to lag from using them.

As the key to having a successful customer and lead engagement lies with the right marketing tactics and tools used, QR codes have then proved their ability to supply companies from different industries with a better way to capture more leads and customers by prompting them to scan the code placed in their products and marketing resources.

And as these codes fasten the user’s digital and offline exposure with their easy scan and view prompt, choosing the right advanced QR code generator online is necessary.

What is a QR code?

A QR code or Quick Response code is a two-dimensional type of barcode that stores data like URL, text, images, audio, video, and more. This machine-readable code utilizes the Reed Solomon error correction method to keep the embedded data readable after being damaged at a certain level.

QR codes were first used in the automotive assembly in 1994 and adapted to other uses in various industries to bring the wireless information exchange from paper to smartphone screens to life.

How to integrate the use of QR codes into your jewelry store products and operating means?

With QR codes leading as the most sought-after contactless technological tool for marketing and operations during the COVID-19 surge, the ideas in implementing their use in various business industries churn and simplify the complexities they experience with sticking to traditional marketing emerges.

And through these ideas, your jewelry store can integrate QR codes for everyday products like simple rings, bracelets, and chains to unorthodox ones like the evil eye necklace, evil eye bracelet, etc.

Portal to redirect customers to their homepage

With the advent of online shopping and digital payments, many jewelry stores that established an online shop can integrate QR codes to redirect customers to their online jewelry store and order their jewelry online.

Gateway for contactless store check-ins

As many parts of the globe still implement checking-in to stores and other establishments, the hassle of requiring your customers to write down their contact information is present.

But as this check-in prompt is eminent in a few stores, some are upgrading their means of using technology. QR codes stand out as the cheapest alternative when doing a contactless store check-in prompt with a few techs that are pricey to add and maintain.

Medium to promote your store’s social media pages

Now that social media marketing is becoming a vital marketing branch for many startups and established companies; there is no denying that you also create a social media account and pages for your product line to be introduced and exposed to social media.

And as increasing your followers can be challenging, you can always integrate a social media QR code to store all your social media profile and pages and seamlessly promote it offline and online to boost more social media page visits and engagements.

Storage for Jewelry digital authentication papers

As jewelry is still one of the most frequently counterfeited products in today’s setup, the campaign to discourage people from buying from illegitimate sellers continues. And as a way to prove that the jewelry they sell is authentic, they can always integrate the use of QR codes to serve as a vessel to its digital authentication papers.

Through this, the owner will only need to scan the QR code to show that the jewelry they purchased is authentic when the jeweler checks them.

Conclusion:

Since many consumers from the US and other parts of the world are now immersed in scanning QR codes through their smartphones, many businesses are taking these new smartphone utilization habits as an opportunity to place helpful information for people to consume and get curious about the product or service they offer.

As many businesses are now implementing these smartphone-readable codes, the small jewelry industry should not stay behind and integrate their use to create a futuristic and simplified way for shoppers to shop with them.

By incorporating a QR code generator with a logo online, small-time jewelers can modernize their product and operations presentation and unlock new ways for their customers to shop and interact with them.

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