As a marketer, you might not be aware of some of the best social media platforms you can use for generating leads. You must’ve heard about Twitter, Facebook, or Instagram, and you must be thinking about using all those platforms for lead generation.
You might be wrong about it!
If you’re not using the LinkedIn lead generation tool, you are missing many opportunities to grow your brand presence and revenue with automated processes. It is the top organic and paid social channel for B2B marketers.
Did you know 82% of B2B marketers find LinkedIn the greatest platform for lead generation?
When we study the demographics of social media platforms, we can see that any Instagram user scrolls through its feed to like or comment on their friends’ photographs and rarely utilizes the network to search and purchase things.
The average LinkedIn user, on the other hand, is mostly interested in professional content. Such users are looking for knowledge content to assist them in building their businesses. Therefore this is an excellent opportunity for you to interact with them.
It’s easier said than done!
Make a proper LinkedIn automation strategy to make the most of it for generating leads. To make your task easier, we’ve listed steps on how to get business leads from LinkedIn:
LinkedIn Lead Generation Strategy
Lead generation, to recap, refers to all of the activities and methods you apply to attract potential consumers. LinkedIn Lead generation is crucial because nurturing leads can turn into paying customers who utilize your products and generate income.
LinkedIn’s usual audience consists of professional decision-makers with purchasing power, allowing you to speak directly to potential paying clients.
LinkedIn is your place to be for generating and nurturing leads!
Here’s how you can generate leads from LinkedIn
View who else is viewing
The ‘People Also Viewed’ feature is a gold mine for generating leads on LinkedIn and boosting users’ LinkedIn visibility. It shows you ten possible prospects who are quite similar to you or the profile you are currently viewing. The best part is that this feature is updated several times every month, ensuring a continual stream of new people to contact and engage with.
The only catch is that in order to see their’ People Also Viewed,’ you must be a first-degree link to the profile you’re looking at. This area can be found on the right-hand rail of the user’s profile you’re viewing if you’re using the desktop version of LinkedIn. However, if you’re using the mobile app, you’ll have to scroll down to the bottom of the profile to discover it.
Make sure you have a strong LinkedIn presence.
It must be tricky to know how to dedicate your initial efforts as a beginner.
Should you immediately begin posting content on your feed or first create a compelling LinkedIn page?
Consider providing a variety of content formats, including video, to ensure that your LinkedIn page and profile are strong. Including this industry-relevant content in your marketing materials will help you establish yourself as a competent source and develop relevance and credibility with potential consumers.
You’ll start to form connections with like-minded experts who meet your target client profile once you’ve established yourself as an intelligent, valued source. If you post frequently, you’ll become a known face on their page, making it easy to start new conversations.
If you think that the people you connect with on LinkedIn are professionals in your field, the content you share can expose you to new audiences. For example, when one of your contacts’ Likes’ a post you’ve written, it may appear in a new lead’s feed. This lead will notice that a mutual connection has liked your post, confirmed your reliability and authority, and maybe encouraged them to issue a connection request.
Follow your page statistics to figure out what resonates with them the most and generate content accordingly to ensure you provide stuff people want to see.
Endorse
Endorsements are a technique for recognizing someone’s expertise in a certain field.
It’ll be right there in the heart of a prospect’s profile.
This section provides a fantastic chance for lead generation as well as lead nurturing.
For lead generation, you’ll be able to find prospects by looking at the endorsements of your existing contacts. Hopefully, you’ll find a few names from common areas you haven’t previously contacted.
Endorsements can be utilized to nurture leads as well. Perhaps you haven’t connected with a prospect in a long time, and a compliment in the form of an endorsement can reignite the flames.
Everyone loves a compliment!
Join LinkedIn groups
For a lead generation on LinkedIn, you can join groups within your industry or join groups and have conversations with other professionals.
You can use content and updates to spark conversations about relevant issues or just promote your services. If you join groups properly, your potential clients will be able to see what you say and perceive you as a reliable source of knowledge.
When joining a group, consider a few things:
- Level of engagement
- Group sizes
- Group rules
You can also use groups to understand your target audience better. Learn from what members have to say and find common industry pain points and how leads want these issues solved if they are active. Then, use this data to your advantage and design hyper-targeted value propositions that speak directly to your customer’s requirements when you reach out.
Give and get referrals
Referrals are one of the effective ways of drumming up your business. As your 1st-degree connections grow, your next stop should be introducing yourself to new connections. In this way, you can break the ice by making the first comment and opening up the possibility of collaboration.
Go through your potential customer’s connections and see which of them might be suitable for your business. If you’re confident in your connection, email them a list of the people you’d like to meet and ask if they’d mind sending them a little introduction to you. Of course, the worst-case scenario is that they decline.
Because a sales team knows who to contact for referrals and how to ask for them, they don’t have to worry about identifying decision-makers, getting past information gatekeepers, or demonstrating their trustworthiness. Instead, they get decision-makers on the phone in one call, outsmart the competition, and develop sales-driving relationships.
Leverage connections with current customers and clients
Connect with your current clients and customers on LinkedIn and get to know about their industry connections as they can be relevant for you as well.
Due to the fact that LinkedIn is a professional social media platform, such requests are less intrusive, spammy, and sales-oriented than cold contacting someone after obtaining their phone number online. Leads can accept your invitation to connect, go through your profile, and perceive your common connection as a seal of approval.
You’re also employing warm outreach when you connect with fresh leads. This means you already know a little bit about them and can offer suggestions relevant to their interests right away. Learn more about warm leads.
Utilize everybody else’s content
The key to generating leads with LinkedIn isn’t just posting your content. You should look and engage with others’ content too. Put your name on other comment sections, read the relevant content to your industry and find new business from it.
Focus on creating comments that spark conversation, attempt to come across as the pleasant person you are, and respond quickly while the topic is still fresh. It’s all about building a reputation as an expert inside your LinkedIn network.
People will begin to notice you.
Also, keep an eye on who is commenting on the statuses of other business professionals and influencers. You might find a few potential consumers waiting for you!
Also, you can post content that your viewers might like such as:
- Third-Party Content
- Blog Posts
- Illustrations
- Case Studies, GIFs, Screenshots, and more.
Maintain a consistent presence on the platform
Just like any other social media platform, LinkedIn requires consistency. If you post content once a week and then log out, you’re not establishing yourself as a consistent connection. You should also keep in touch with your leads on a regular basis. Disappearing in the middle of a conversation is not good, and it does not increase their desire to conduct business with you.
Use platform analytics to learn about your audience’s interests when your articles generate the greatest traction and develop a strategy to keep you regularly active and visible on LinkedIn.
Aside from this, you can make use of CRM strategy LinkedIn – to find the right connection with key-decision makers and get daily insights with reports and dashboards.
In case you’re new to LinkedIn, follow the steps given below to set up your profile:
- It is critical that you establish a LinkedIn profile page. Visit the LinkedIn homepage and click the “Join Now” button to get started.
- Select “Create a Company Page” from the “Work” dropdown menu once you’ve created a profile.
- A new page will appear with the options- educational establishment, page showcasing, medium to a large company, or a small company.
- Select an option and enter information about your company:
- Verify that you are an authorized representative of the company by checking the verification box.
Now that you’ve clicked “Create Page,” you can begin building your page!
Conclusion
LinkedIn is no doubt the best platform for lead generation. If you know how to work it, you can have the best quality prospects that can be your permanent clients.
As beneficial as lead generation can be, it is time-consuming.
It’s easy to waste months without seeing any results if you don’t employ the appropriate tactics to target the right people. Therefore, follow the lead generation strategy to make the most out of your LinkedIn. Keep an eye on your connections and what they engage with, and be as consistent as possible!
