HP recently partnered with Morning Consult to produce a study that revealed how the climate crisis is influencing parental decisions on various tenets, particularly on shopping, career, and even family size. Morning Consult is a business intelligence company that delivers insights and custom market research dealing with people’s thoughts.
“Families, like all our customers, rely on HP to connect them to the things that matter most, be it work, entertainment, or loved ones,” HP’s Global Head of Social Impact, Michele Malejki, said in HP’s official news release. “It’s one of the reasons parents are top of mind for us. And like every generation before them, today’s parents have their own unique pressures, especially the climate crisis. It’s why we’re going beyond our business impact to make our business better for people and the planet.”
Last month, HP collaborated with Morning Consult to study how parents’ decisions from various parts of the globe are influenced by climate change, including the actions they are taking.
Five thousand parents were surveyed in the United States, the United Kingdom, India, Mexico, and Singapore.
The study found that climate change affects parental decisions in many facets of life. Distinct trends include climate anxiety, parents preferring companies with sustainable goals, and parents choosing sustainable products when shopping.
Specifically, 91 percent of surveyed parents are concerned about the climate crisis. Fifty-three percent say the climate crisis influences their decisions on how many children to have. Meanwhile, 43 percent say they prefer working for a company committed to saving the environment.
Furthermore, 64 percent of the parents say they prefer buying sustainably sourced products, such as clothing, pet supplies, and tech products. Fifty-one percent of the parents also believe companies have so much responsibility in ensuring their practices won’t harm the environment.
These findings came as HP released its annual Sustainable Impact report for the 22nd year. HP is known for its efforts and initiative to protect the environment, such as reducing carbon footprint, reducing single-use plastic packaging, and counteracting deforestation.
But that’s not all. HP also manages its environmental impact by adopting environmentally responsible practices when developing its products, in its operations, and in its supply chain.
HP’s Chief Sustainability Officer, James McCall, also said, “Our research correlates to what we see in our business: we are keeping customers, winning new sales, and attracting talent because of our Sustainable Impact initiatives and sustainable products. If we are serious about changing the trajectory of the climate crisis, industry must go beyond, changing the mindset of ‘do no harm’ to ‘do more good.’”
