Most companies typically celebrate the Lunar New Year annually. McDonald’s started its yearly tradition by collaborating with Humberto Leon, the fashion brand Opening Ceremony co-founder. With this newfound partnership, the two parties have created an exclusive line of clothing based on zodiac animal signs. Interestingly, the global fast-food chain celebrates the Lunar New Year on the metaverse.
This year is all about the Tiger, which exudes strong characteristics like courage, charm, and confidence. The “McDonald’s Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon” event offers an immersive VR experience to everyone who enjoys fashion and fast food.
For those who couldn’t join on Lunar New Year itself, the event will run until February 15, so there’s still ample time to hop into the metaverse and check out what the event has to offer. Visitors will be directed to the McDonald’s gallery, where they’ll find Leon’s work.
Not only that, but visitors will also get to have horoscope readings based on their zodiac animal and birth year. Along with this, they can also receive a future prediction for 2022. According to the event’s description:
Chinese-Peruvian American fashion designer Leon also had some things to say about the event:
