Aside from the ongoing development of the Super Mario movie, Nintendo confirms they are currently working on numerous TV and film projects for its game series.
In a corporate management conference last Wednesday, the Japanese gaming giant revealed they have engaged in various visual content programs alongside Illumination’s Super Mario movie which is expected to hit cinemas in 2022.
Nintendo also said that these visual content projects may not be restricted to movies which means the company could broaden its game franchises on other mediums including TV series and comics. In addition, Nintendo also stated:
“The scale of our investments will vary based on the type of project, but we will continue to invest in these entertainment expansion initiatives to increase the number of people who have access to our IP.”
While Nintendo’s main business is making and selling video games, the company has consistently moved to leverage its famous IP in multiple ways in the past years. Nintendo’s new Tokyo store opened last November 2019, Super Nintendo theme parks are scheduled to open at various Universal Studios locations worldwide and Illumination’s Super Mario movie has a scheduled launch date sometime in 2022.
Did Swipin’ Stu really think no one would recognize him like this? #SuperMario3DAllStarshttps://t.co/WjkGnmn0q5 pic.twitter.com/zgvSG9MmHq
— Nintendo of America (@NintendoAmerica) September 16, 2020
Nintendo revealed during Wednesday’s meeting that any game franchise expansions need a “deep relationship” with its interactive game experiences, appreciate the uniqueness of its properties, and prevent introducing features to its characters which might “limit future game development.”