Odell Beckham Jr. has had an outstanding career. The three-time Pro Bowler began his career with the New York Giants before moving on to Cleveland for three years before being transferred to the Los Angeles Rams this season. Aside from his new house, it has recently been revealed that OBJ and his partner are expecting their first kid. Add another milestone to the Rams receiver’s week, as he revealed on Twitter today that he will be paid in Bitcoin.
Another week, another top-tier athlete says, “Pay me in cryptocurrency.” The list continues to increase. A brief scan of OBJ’s Twitter announcement reveals that he is not new to cryptocurrency. OBJ chose CryptoPunk as his profile photo earlier this year.
It's a NEW ERA & to kick that off I'm hyped to announce that I'm taking my new salary in bitcoin thanks to @CashApp. To ALL MY FANS out there, no matter where u r: THANK YOU! I’m giving back a total of $1M in BTC rn too. Drop your $cashtag w. #OBJBTC & follow @CashApp NOW pic.twitter.com/ds1IgZ1zup
— Odell Beckham Jr (@obj) November 22, 2021
OBJ will now get the full of his 2021-2022 Rams contract in Bitcoin, thanks to a collaboration with Cash App. In addition, the two will give away $1 million to Cash App subscribers. Cash App is no stranger to two-piece promotions, as the Square-owned mobile payments platform recently unveiled a very similar commercial piece featuring Green Bay Packers quarterback Aaron Rodgers. Cash App has been particularly active in gaining momentum in simplified P2P crypto transactions this year and has turned to conventional sports to acquire a greater market position.
This year has seen a surge in crypto-sports participation. Athletes, leagues, and clubs have been signing contracts at an alarming rate. The increased opportunities being created in collegiate athletics due to name, image, and likeness regulations have also opened avenues for crypto.
The list of NFL players (and big-league athletes in general) is getting too large to recite. Saquon Barkley, the running back for the New York Giants, stated earlier this year that he would be collecting all of his marketing compensation in cryptocurrency. The Jaguars’ rookie quarterback, Trevor Lawrence, was an early mover, joining Blockfolio in April. Tom Brady, of course, has become one of the most prominent sports figures to embrace cryptocurrency. This is by no means an entire list, but it’s safe to say Odell is in excellent company.