Search Engine Optimization abbreviated as SEO is simply the process of improving the quantity and quality of website traffic to a web page or website. SEO is a practice that targets unpaid traffic (organic or natural traffic) instead of paid or direct traffic. The organic traffic can be gotten from different types of searches which include video search, news search, image search, academic search, and industry-specific vertical search engines.
Wix on the other hand is a cloud-based website builder that covers design services and web hosting. Wix uses user-friendly drag-and-drop tools together with over 500 ready-made templates to help you breeze through your website creation. Wix simplifies the steps required in creating a website so you don’t have to be an expert developer or hire one to create one.
So what’s the relationship between SEO and Wix? Remember, Wix is a platform that helps you create websites with ease and SEO involves a series of practices that’ll not only pull organic traffic to your website but also improve your website’s visibility when certain keywords are being searched on search engines like Google. Hence implementing SEO on Wix will help your website perform better online which will in turn bring better results.
There are two main methods to implement SEO on Wix—there’s the stress-free method and the DIY method. The stress-free method involves hiring the services of an Expert Wix SEO Agency to handle the SEO Implementation on your website and improve your website’s overall performance while the second method requires you to perform the implementation yourself.
Do you want to implement SEO on Wix but don’t know how to go about it? Then, continue reading to find out how to implement SEO on Wix.
How to Implement SEO on Wix
Make use of Wix SEO Wiz
The Wix SEO Wiz is a feature that helps you optimize your website. With Wix SEO Wiz, you’ll be able to optimize the content on your website for free.
The SEO Wiz comprises step-by-step plans that help you discover areas within your website that require improvement and proffers advice for enhancing your SEO. Additionally, it also offers easy-to-follow tutorials, access to numerous SEO articles, and tracking capabilities.
Don’t know where to find Wix SEO Wiz? From your website’s dashboard, Navigate to Marketing & SEO and then select Get Found on Google.
Make use of long-tail keywords
The importance of keywords in SEO cannot be overemphasized and as such, they are a crucial part of SEO. Long Tail keywords are also part of SEO, however, they are more specific keywords that use longer phrases with low search volume. Just because long-tail keywords have a lower search volume doesn’t mean that they should be ignored. They can also help in improving your website’s visibility on search engines.
You can research and find long-tail keywords for creating content using tools like Google’s Autocomplete, Ubersuggest, and wordtracker.com.
Make your Website Mobile-Friendly
Most people accessing the Internet daily do it through their mobile phones. Hence, creating a website that isn’t mobile-friendly will equate to losing more traffic—regardless of how great your strategy is, you’ll end up with poor results.
Why is responsiveness (mobile-friendly) important in SEO? That’s because Google uses mobile-friendliness as one of its key ranking features. This means that search engines like Google choose a more responsive website over yours.
To make your website more responsive, you can perform the following steps on your website:
- Create a layout that adapts to any orientation and screen size
- Optimize your images for smaller screens using tools like Photopea or Photoshop
- Make use of responsive design techniques
- Create content that considers the limitations of smaller screens such as text length, videos, and photos
Create a sitemap
Sitemaps are important to every website because they let the users know what to expect upon visiting the website while giving the webmaster a way to view how their visitors are interacting with their website. With that information, you’ll be able to better optimize content for your visitors more effectively.
Sitemaps also provide navigation for visitors which is an important feature since visitors can access your website daily and help search engines like Google index your website more efficiently. It also helps you discover broken links within your website that may have been preventing visitors from getting what they desire.
Set up Analytics and Google Search Console
Google Search Console is a tool that offers insights about your website’s performance in Google search results for free.
This amazing tool can be used to monitor a lot of things, including:
- The keywords people use to find your website
- The number of times users have clicked the links on your website leading to other websites
- Shares data on where the people visiting your website come from and where go when visiting your website.
- The warning or errors Google has detected.
- Provides insight on how users are interacting with your content.
You can add your website to Google Search Console by performing the following steps:
- Visit and log into the Search Console.
- Click on “Add a new property.”
- Click on the drop-down list.
- Select the property type.
- Verify your site.
Optimize Wix SEO throughout your website
Optimizing your Wix website for SEO goes beyond using the relevant keywords for your website. Asides from your keywords, the other areas you should consider working on to make your Wix website better optimized include:
- Managing your navigation menu
- Optimizing your content by selecting the relevant content your readers will be interested in
- Use SEO-friendly URLs
- Optimize your design by ensuring that it’s consistent with your website.
- Optimize your website images so that they load faster.
- Use a text editor for fewer unwanted tags and simpler HTML code.
