The importance of Insta live views for anyone who is attempting to gain traction on social media cannot be overly emphasized. Going live on Instagram is one of the most popular ways for influencers and large brands alike to connect with their audiences and build a positive reputation. Once an individual or company can build a reliable following who engages through the live function on IG, there is no limit to the events or direct sales that can be promoted by a travel blog. Once you are prepared to present yourself in real-time to a social media audience, the issue becomes finding enough users of the app who want to view your content which Instagram live can easily solve.
The reason that real-time IG streaming is so popular is that it makes your stream accessible to every follower who opens their phone, tablet, or laptop. Compared to pre-recorded clips or still graphics, a live stream is boosted to the top of the feed and is sure to garner a lot more views.
A lot of large and successful Instagram pages have been using sites that offer up-and-coming influencers an opportunity to buy live views for Instagram to boost their profile. By purchasing live viewers through a reputable site, it is possible to eliminate a portion of the growth period that can be a barrier to entry for a lot of users. Increasing your IG engagement rate through constant posts and comments is a large part of building a reliable audience and can be the difference between a profitable channel and one that is treated as a hobby. For more information on increasing engagement rates be sure to check out this popular article on reckontalk.com.
Live stream views on Instagram are one of the metrics that you can use to advertise your travel blog to brands who want to advertise with you! In addition to the number of followers you have and the amount of engagement in the form of hearts and comments you get on each post, live views are a big deal. If your dream is to fund your world travels through Instagram promotions, you must take into consideration every angle.
Ways to promote your upcoming travel blog release on IG include:
- Streaming using the build-in functionality of Instagram
- Consistently posting to increase your follower count
- Responding positively to top comments and similar hashtags
- Using popular hashtags in promotional posts
- Creating eye-catching graphics for promotional posts
- Creating a consistent content schedule
- Posting at the correct times to increase engagement
- And More
Travel Blog Promotion with IG Live
For travel bloggers or vloggers, promoting every travel video is important. The amount of time and money that goes into a European trip or an exploration through Latin America adds up quickly and needs to be offset by some revenue. It is common for travel bloggers to publish entire articles, seasons of episodes, or even full adventures all at once which means that pre-release promotion becomes even more crucial. When you are spending thousands of dollars on airplane tickets and hotel rooms, finding the right sponsors, and ensuring there are eyes on your content can lead to big paydays. It’s a fact that more individuals and couples are seeking travel advice online in advance of upcoming trips. Highlighting important locations to see, routes of transit, and popular restaurants cater to an audience on Instagram who is craving content. As a content creator, it is your job to make sure the content makes it in front of that audience.
By using Instagram Live as well as regular posts leading up to a release, you will be able to engage your audience in advance of an anticipated episode of content or blog. Did you know that Instagram Live views are one of the application’s preferred features that help to boost your rating according to the advanced algorithm? You may be surprised by how many more users on IG will begin to see your posts after just a few live streams. The fact that users can comment and engage with you in real-time helps the application ensure that your content is authentic, genuine, and worthy of being spread across the internet.
Perfecting an Instagram Live Stream
Now that we have established that going live on the Insta app can benefit your profile, it’s time to talk about how to execute a live stream in general. As a user of the sharing platform, you can imagine how sitting through an unplanned, aimless live stream could deter you from following a specific channel, right? For that reason, if you are going live, it is crucial that you have a planned course of action and are prepared to engage to keep the conversation flowing.
In advance of broadcasting to a live audience on Insta you should:
- Brainstorm a list of talking points
- Focus on providing value for your audience
- Speak directly to your audience
- Be prepared to answer questions
- Familiarize yourself with current events that may be brought up
- Avoid reading long pieces of content – rehearse any long-form talks you plan to give
- Ensure you have a clean way to exit the live stream
- Be prepared to promote your upcoming travel blog!
In conclusion, if you are going to be live streaming on IG, which we highly recommend, be prepared. While live views on your streams through the app can be extremely beneficial to spreading awareness about your travel blog and affiliate products, a boring live stream that does not provide any value for the viewer can have the opposite effect. Keep in mind that your audience will never expect your first real-time appearance to be perfect.
It will take some time to learn the art of speaking in front of a live audience online, an art that is much different than standing up on a stage and presenting to a crowd. It is easy to get distracted by off-topic comments, and negative engagement. If you can perfect the art of going live on Insta, promotion for your travel blog will be easier than ever!
