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UFC has set a date for the release of their new Non-Fungible Token (NFT) collection, “UFC Strike,” in collaboration with Dapper Labs.

Today, UFC revealed on their official website that their upcoming NFT collection, “UFC Strike,” will be released on January 23rd. The collection will begin with a run of 100,000 packs, each containing three UFC moments in the form of non-fungible tokens.

These “moments” will include a short film of a popular fighter’s fight scene, as well as several camera angles, commentary, and crowd reaction

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Fans can now sign up for a queue on the official UFC Strike website in order to purchase a pack for $50 USD. The website also has a peer-to-peer marketplace where fans can connect, purchase, and sell their experiences.

On January 31st, a new batch of packs will be released. The firm has also stated that some further drops in the coming months will be closely matched with the UFC event calendar.

UFC is collaborating with Dapper Labs to make these NFTs a reality. Dapper Labs is well recognized for developing the Flow blockchain.

Senior Vice President of Global Consumer Products for UFC According to Tracey Bleczinski:

Dapper Labs is a pioneer in this field, having created an industry that did not exist just a few years ago. UFC chose Dapper Labs as its first NFT partner because of its vision for the potential of these technologies. We’re overjoyed to finally be able to provide these incredible digital artefacts to our fans in order to enhance their UFC experience.

This isn’t the UFC’s first foray into the blockchain and cryptocurrency realm; last year, the organization negotiated a $175 million sponsorship contract with crypto.com.

It’s also not the first time Dapper Labs has collaborated with a sports organization to deliver NFTs to fans. They are the creators of the well-known NBA Top Shot non-fungible token collection, and they have also collaborated with the NFL.

The NFT market has grown significantly in the last year, and it continues to expand as it becomes more mainstream by the day.

While trade volume is now far from an all-time high, it remains solid, as shown in the figure below:

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At the time of writing, the price of Bitcoin is hovering around $38.5k, down 9% in the last week. Here’s a chart that displays the coin’s value trend over the last five days:

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