Disney and its long-standing NFT partner VeVe keep bringing renowned IP to the world of non-fungible tokens. This week, the two announced the availability of Mickey Mouse NFTs.
It’s the latest in a long line of top-tier IP to get its own NFT. Let’s look at the most recent VeVe marketplace news and what we can expect from this next NFT.
Let’s take a step back and look at how we got here. It all started in June with a VeVe collaboration with Marvel. Marvel and VeVe’s friendship is still growing today, as the two are collaborating on a future Deadpool NFT release. However, the NFT collecting house has continued to develop its collaborations since then, with a particular emphasis on expanding its ties with Disney.
Disney originally hinted at a fresh batch of NFT releases in October, as the entertainment behemoth attempted to expand its digital product offering following the success of Marvel NFT releases. Even in that study, which was issued less than 60 days ago, we had little material to work with in terms of what actual IP Disney was trying to grow into NFTs with.
The legacy franchise has only announced that it will be included in the newest Disney+ promotion. Then, in the run-up to Disney+ Day last month, VeVe and Disney began releasing NFTs based on Star Wars and The Simpsons.
Now, for their latest release, ‘The Mickey Mouse NFT Collection,’ they’ve come out swinging with even more heavy hitters. The first series, dubbed ‘Steamboat Willie,’ includes a black and white Mickey Mouse on the deck of a steamboat:
VeVe has shown no reluctance in its efforts to collaborate with the biggest and brightest IP out there. Aside from Disney and Marvel IP, we’ve seen VeVe collaborate with other non-traditional but still effective properties, such as the United States Postal Service, which capitalized on the famous iconography associated with stamps (one of the most historic collectibles in existence).
In addition, the platform recently collaborated with Immutable X to connect VeVe NFTs with the Ethereum network. Recent Disney NFTs on VeVe have swiftly sold out, with resales on recent Simpson NFTs, for example, achieving a significant return. The NFT community anticipates that the impending Mickey Mouse release will have similar effects.
This latest collaboration between Disney and VeVe will be available to the public on Wednesday, December 22, at 12 p.m. PT on the VeVe app for iOS and Android.