It’s interesting how today’s influencers are turning into business moguls, such as Jake Paul. The boxer, YouTuber, and venture capitalist launched his newest men’s personal care line on Wednesday. The products are available exclusively at Walmart.
‘Win’
His new men’s personal care line is called “W,” short for “win.” It features three products you can start with: a body wash, body spray, and antiperspirant deodorant. The deodorant comes in three scents: Original, Fresh Ice, and Deep Woods.
Five more products are reportedly launching soon: a two-in-one shampoo and conditioner, face wash, bar soap, hair gel, and pomade.
The products are available exclusively at Walmart stores, Walmart online, and the brand’s official website, GetW.com.
Made in the United States, everything in the catalog is under $10.
‘My baby’
What inspired him to create such an in-demand brand was when he was still a regular guy walking into a CVS Pharmacy store years back. He was there to buy some men’s products. He was so disappointed with the options on the store shelves, so he decided to make his own instead.
“Nothing had changed, and [I knew] that I could create a better product with better formulas,” he said.
However, he admitted getting “a bit nervous” about this undertaking.
“We’ve put so much work into this for the past two years. This is, like, my baby. It’s my vision,” Paul told the media. “I came up with the name, the product, the category, all the scents, everything. This is my reign, this is my biggest creation. Definitely nervous to see how the world receives it.”
Congratulations
Not only are the products effective for a man’s well-being, but they are also a healthy option. W’s catalog of personal care products is made without harmful phthalates, parabens, sulfates, and artificial dyes.
They are infused with Vitamin B, Vitamin E, magnesium, and biotin.
People are happy for Jake Paul and about his new venture.
@NivDror posted on X, “The next generation of household brands are going to reach the masses much faster than the incumbents. Congrats to @jakepaul and the W team on the launch! Now at your local [Walmart].”
This news has also reached a netizen from Japan.
“I think we made something special behind the scenes, and now, once we put it into the world, everyone can hopefully see that and respect what we try to do here and what we did do here,” the YouTuber said. “Just everyday consistency and promoting this brand and people seeing how passionate I am about it.”
