One of the biggest challenges of running a vaping website is the fact that SEO is really the only reliable form of marketing you have. You can start a group on Facebook or gain some followers on Twitter, but you can’t pay to promote your social media content – and your organic reach will be poor. As for Google AdWords, forget about it; they don’t accept ads from vaping websites. When it comes to getting consistent traffic every day, Google’s organic search results are your only real hope – and whether you’re selling vape juice or just trying to write some vaping reviews and grow your audience, you’ll face the same problem: The competition is intense. You and your competitors are all going for those same spots on Google’s coveted first page, and there are only 10 spots to go around. Claim your share of the pie with these 3 can’t-miss vaping SEO tips.
Sidestep Your Competition With Solid Informational Content
Part of the difficulty of SEO for a vaping website stems from the fact that there are only so many keywords that lead consistently to conversions. You can write about keywords like “best vape mods” or “buy cheap e-liquid” until you’re blue in the face, but you’ll find that cracking the first page for those keywords is an extremely tall order given the amount of competition those keywords have.
If you’ve just launched a new vaping website, it’s definitely a good idea to get your commercial content in place from the start because that’s your best opportunity to earn conversions from those who visit your site. Your “Best Vape Mods” page isn’t going to get on Google’s first page off the bat, though, so you’ll need to bring that traffic to your site a different way.
So, if you can’t power your way to the top of Google’s search results with your commercial content right away, what can you do? The answer is that you can bring people to your site by publishing informational content. Write articles that answer questions and solve problems. Write about the things you’ve learned and the discoveries you’ve made during your own time as a vaper. Bring your own unique perspective to each article. Research other points of view to ensure that you’ve covered each topic from every possible angle.
If you do all of those things, the content that you produce should be truly excellent – and since you’ll be writing without a direct commercial angle, you’ll have less competition on Google and will have a much better chance to earn high rankings. Many vaping sites have no informational content at all and therefore won’t be competing with you for those keywords.
Write Product Content From Firsthand Experience
One of the most common problems with vaping websites is that so much of the product content – whether it’s product pages on vape shop websites or product reviews and roundups on vaping blogs – simply reads like regurgitated lists of features from the products’ official websites. Astute readers can identify that sort of content from a mile away. They’ll see that you aren’t writing about the products from a firsthand perspective and will steer far, far away.
The vaping industry has been around in the United States for a little over a decade now. Anyone who has vaped for more than a couple of years will remember the time when almost all vaping content on the Internet either existed to sell products or to earn affiliate commissions by driving traffic to sites that sold products. Honesty wasn’t exactly the strong suit of many vaping publishers in those days, and many of the people who wrote product reviews either didn’t actually own the products being discussed or didn’t bother to write about those products honestly because discussing those products’ faults might have discouraged sales. Many of the people who vape today bought mediocre products after reading those sorts of reviews and can now distinguish between real reviews and fake ones with no trouble at all. If you’re going to write about a product, then, you’d better make sure it’s a product you actually own. Discuss your personal experiences in detail to leave no doubt about the authenticity of your content.
Optimize Your Images
Google’s algorithm has become very good at interpreting natural language and understanding what a piece of content is about even when that content doesn’t repeat the same main keyword phrase over and over. Google’s algorithm still has plenty of room for improvement, though, when it comes to understanding media types other than text. Google isn’t normally going to know what an image is, for instance, unless you pair the image with explanatory text – and the best place to put that text is in the image itself.
When you upload an image to your site, give it a file name that explains what’s in the image. If you’re uploading a picture of a vape mod, for example, give it the file name “vape_mod.jpg.” Don’t forget to use the alt text attribute each time you add an image to an article. Proper image optimization is something that’s still lacking on the web after all these years, and it might surprise you to learn how few of your competitors are actually doing this.
Proper image optimization will benefit your vaping website in two different ways. The first benefit is that properly naming and tagging your images increases the keyword density of the pages on your website. The more keywords Google sees when crawling your site, the more keywords you’ll potentially be able to earn a first-page rank for.
The other benefit of image optimization is it greatly improves your chance to show up on Google’s image search. Many people do search Google Images for vaping pictures, whether it’s to see examples of coil builds or to find pictures of the latest devices and tanks. Many of your competitors aren’t bothering to optimize their images, though, so doing that means that you can potentially outrank them on Google Images even when you’re not outranking them in the standard Google text search.