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Are you trying to tell a story about your sports team? Are you struggling to find a way to convey the intense passion and dedication that has gone into getting you to where you are today? Although the sports world has always been addicted to statistics (and for good reason), the way we craft narrative and communicate sports stories is more creative and dynamic now than it has ever been before.

Part of elevating sports to the premium entertainment experience that it has the potential to involve allowing all facets of what makes it so fascinating to shine through. Fans want to know the details and to find a way to be part of the story. Here are some ways you can bring your followers into the fold and get them to care more about your story.

Get your fans involved

Although most sports fans are much happier watching from the sidelines (or the couch) than being out on the field, they still want to feel like they have a stake in the action that they’re watching unfold. Fandoms are multi-faceted and driven from different points of motivation for each individual, but one of the reasons that sports betting has become so popular is because people love the thrill of having skin in the game. Find a way to bring your fans into the action and create a personal connection to your team’s success.

Share your origin story

Every success story started out as a tale of a struggling beginner trying to find a way to cultivate their passion and succeed. Although you might not think fans care about where you came from, it is actually quite likely one of the most relatable elements of your whole enterprise. Start by creating a timeline and marking any significant milestones that have played a role in getting you to where you are today. Use the most interesting moments as a way to propel your narrative forward and to help fans appreciate how far you’ve come.

Situate yourself within the broader context of the sport

Of course, the focus should be on your specific story, but it is also helpful to demonstrate that you have an appreciation for the history of the sport and are aware of your place within it. Zoom out and think of how outside factors and the sportsmen and women who came before you have helped create the conditions to make your success possible today.

Be very selective with the words you choose to tell your story

When it comes to getting an engaged and emotional response, remember that you don’t have much time to capture your reader’s attention. Think about your wording carefully and cut out anything that doesn’t hold value in and of itself. It can be tempting to share every detail of your struggle, but remember that your personal experience will never translate well in its entirety to a broad audience. You want to share the parts of your story that are most relevant and interesting. Don’t be afraid to cut out parts that you feel aren’t serving your bigger purpose.