Benefits of mobile apps for businesses
Nearly 4 billion people around the world use smartphones. The average American spends about 4 hours using mobile internet, and apps take up 88% of the time. Is this a good reason to invest in custom mobile app development? We are sure this is. But there are at least five more reasons for your business to create a mobile app.
When a company enters the mobile market, it gets many valuable opportunities.
1. It can expand its target audience.
3.8 billion smartphone owners are almost 1.5 times more than in 2016. By 2025, 72% of all users will access the Internet primarily through smartphones.
In 2020, people downloaded over 218 billion mobile apps. People search for games, install business apps, study, order food, exercise, and organize their lives through mobile platforms.
The pandemic has also impacted smartphone adoption, with a 23% increase in app installations. People began to use mobile apps for contactless payment for goods, remote health monitoring, virtual queues, and coronavirus spread tracking.
In addition, millennials and zoomers are more tech-savvy than baby boomers. For them, mobile opportunities are inseparable from reality. Forbes estimates that Gen Zers make up about 40% of consumers. They prefer Instagram, Facebook, and Snapchat, but not browsers and email. If your business is not on the mobile market, you will lose at least 40% of your potential audience.
You will significantly expand your audience if you have a physical store and its web and mobile versions. You will attract baby boomers and Generation X, who are used to buying goods and services from sellers. Millennials will order your products through websites and mobile platforms. And zoomers won’t go to competitors who will develop their mobile apps earlier.
2. It promotes the brand and increases sales.
Today, it is more important than ever to have a digital footprint. By expanding your presence in the market, you increase brand awareness. When users know that a firm sells quality products or services, they are more likely to buy them.
Researchers have found that if a company implements mobile marketing, its sales grow by 80%. At the same time, 42% of sales come from mobile apps.
For example, a women’s shoe company increased sales by 300% through advertising and brand awareness. When Ralph Lauren introduced the brand to millennials, sales increased by 18% and exceeded advertising spending by seven times.
Mobile apps guarantee the constant presence of your business on the client’s smartphone. Firms notify customers of new products, discounts, or events through apps. Therefore, you should give users direct access to the products or services of your company.
The main thing is to make high-quality, convenient software that the buyer does not want to delete. Studies show that 61% of mobile users perceive a brand better if it delivers a great mobile experience. Compared to classic advertising, a mobile app is a cost-effective way to promote your brand. This is where Dallas mobile app development companies can help.
Compared to classic advertising, a mobile app is a cost-effective way to promote your brand. This is where mobile app development companies can help.
2. It increases customer loyalty.
The Google team surveyed mobile users and discovered they like simple and convenient apps. They like big buttons and simple input fields. Store sections and contact details should be visible. People don’t want to be overloaded with irrelevant information.
Mobile apps correspond to these parameters. In addition, developers implement support services and chats. Consumers can explore goods and services on public transport, at the doctor’s office, or while waiting in a queue at the bank. They pay for goods over the phone, receive mailings, study products, and consult with employees online. Thus, customers are more aware of the quality of a product when making purchases.
Stores use another “hook,” which is individual advertising. 80% of shoppers will cooperate with a brand that personalizes their experience and knows their names and buying habits. This facilitates communication with clients and increases the percentage of user retention.
The advantage of a mobile app is that it can enhance the social status of a business. Messaging, likes, posts, and comments are features that allow people to connect and build a community around a brand. Users can discuss products or services, share opinions, and do reviews.
3. It makes services more accessible.
As mentioned, users always have mobile apps, anywhere and anytime. A client can view their account, order archive, and recent sales. It is easy to track the location of the goods during delivery, explore products and order them. Thanks to mobile apps, your business earns on its own while you are having a rest.
57.5% of users prefer to buy goods through mobile apps. Giving current and potential customers access to services and products through a mobile experience is essential.
4. It gathers customer data and beats the competition
Mobile apps are another source of customer information. A business collects data about user preferences, purchasing power, actions in the app, and reviews.
Developers can use such data to improve an app. For example, adding a new product, personalizing ads, implementing individual functions, and so on. This is important so that users are more willing to work with the brand and won’t go to its competitors.
Improving software development is especially relevant given the statistics that only 2-9% of customers continue using an app after a month. According to the Mckinsey Global Institute, companies that have learned to operate with data:
- are 23 times more likely to attract customers;
- Six times more likely to keep them;
- 19 times more likely to become profitable.
An enterprise that knows its audience better than competitors will be noticed in the market, create the best mobile software, and gain advantages in its niche. Outsourcing mobile app development will help in this matter.
Four things to consider before creating an app
In 2021, there were 2.6 million Android apps and 4.8 million iOS apps worldwide. One person uses an average of 35 of them. Every 5 out of 10 users uninstall an app within the first week. Only 2-9% continue using it.
This means that there is much competition in the mobile market. You can overcome it by creating a high-quality or unique mobile app that will benefit customers.
Therefore, before ordering a custom mobile app, you should answer four questions:
1. What is your business goal?
Before you approach developers to order a mobile app, you need to understand what business problem it will solve. Whether it will increase sales, improve CX or outperform competitors? Set a goal and follow it.
2. Who is the target audience?
An app will be truly successful and profitable if users like it. Therefore, knowing the customers is half the success of a project. If your mobile software is better at solving audience problems than competitors’ apps, you will outperform them.
3. Do your customers use smartphones?
If the target audience mainly uses computers and laptops, then it is better to postpone the development of a custom mobile app. For example, mobile software will not increase sales if the main customers are 45-65 years old. This question may become relevant when millennials and zoomers “grow up.” But this will happen no earlier than 20 years.
4. Will mobile development pay off?
A Business Analyst of an IT outsourcing company will conduct market research and be able to draw such a conclusion. This mobile development services specialist evaluates the market, competitors, preferences of the target audience, and investment in development and calculates how much the business will benefit from investments and when. If you want to calculate ROI, contact an experienced Business Analyst.
To evaluate your prospects and opportunities for creating convenient and valuable software, the best solution is to approach a mobile app development company. It will lead your project from marketing analysis and requirements gathering to post-release support. You are not just outsourcing mobile app development services. You will find a reliable technology partner who understands the app’s idea and value and develops it as needed.
Conclusion
A mobile app is an integral part of the life of people and businesses. In 2023, mobile apps will bring companies over $935 billion. It is up to you whether your business will be part of these statistics.
Custom mobile app development is a matter of time. The tech-savvy generations of millennials and zoomers are getting older. Global digitalization is changing how businesses operate, making telecommuting through mobile apps the norm. You can join global trends now and thus lay the foundation for your business growth.
The mobile app development team creates only applicable and modern mobile software based on market research. We plan UX/UI design to the smallest detail, develop only the necessary functions, check the quality of programs, and help maintain them after release.
