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Gwyneth Paltrow, the Academy Award-winning actress, will celebrate the holidays with Bitcoin. Paltrow announced a partnership with Cash App, the platform owned by the formerly known business Square renamed Block, which allows U.S. customers to acquire BTC and send it to friends and family via her official Twitter account.

Paltrow believes she wants to help make Bitcoin more accessible to the general public. As a result, her collaboration with Cash App will strive to “democratize” people’s participation in the Bitcoin market.

The actress recognized for her roles in Iron Man and other MCU Universe episodes will present $500,000 worth of Bitcoin or approximately 10 BTC for the holidays. Users must follow Cash App’s Twitter handle and post their cashtag with a comment to win the prize.

People can also participate in the sweepstakes by submitting their cashtag to Instagram. The prize will be divided among numerous winners and distributed via the App. According to Paltrow’s release, the offer will end on January 14th.

Cash App has launched a gifting option that allows users to donate Bitcoin and equity to anybody they know. The sender does not need to hold funds in BTC or equities to receive the gift, and it is “as simple as transferring cash.”

In an interview with Elle magazine, Paltrow said that she first learned about Bitcoin and cryptocurrency from an Apple TV show. The actress saw a dearth of female participation in the profession and decided to organize a “tutorial call.”

Paltrow has gained an understanding of Bitcoin, blockchain technology, and platforms based on it, as well as “various tokens and NFTs” as a result of these discussions. As a result, the actress became an investor in Terawulf, a BTC mining company with a “sustainable” strategy. Gwyneth Paltrow told the magazine:

(I’ve been) getting really interested in the space in a lot of ways and trying to bring everybody (in), but (mainly) women to the table as well, because when I started to talk about it with my women friends, they didn’t feel empowered to ask the questions or understand. We’re all learning at the same time, essentially.

Paltrow stressed her desire to reach out to her female followers when discussing her campaign with Cash App to make Bitcoin more “accessible” and to underscore that individuals do not need technical skills to hold BTC. The actress believes that after people become acquainted with the platform, they will be able to enter the crypto market. She then added the following:

I’m really working to bring more women, not only into the conversation, but onto cap tables of these Web3 companies. I think it’s such a good way to create that cultural conversation around “what do I do with Bitcoin?” and I’m hoping that it will start deeper conversation.

Paltrow may consider creating a DAO for her fans in the future, but she maintains she is merely “thinking” about it for the time being. Furthermore, the Academy Award winner hinted at the idea of creating a store in the Metaverse, albeit she did not specify a project. She ended by saying:

I cannot envision a future without cryptocurrency. It doesn’t mean that you have to invest in anything personally. It’s nice if you get some; if you win, you get a little bit of free Bitcoin to play with, but we should all be literate.

As of press time, BTC is trading around $47,100, following a day of sluggish movement.

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