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Adidas is the latest worldwide brand to join the metaverse movement, according to the company’s official Twitter handle.

In collaboration with Bored Ape Yacht Club, investor gmoneyNFT, and Punks Comic, Adidas Originals will penetrate the new-age internet.

“This autumn, Adidas, known for promoting ideas on the cutting edge of uniqueness, is settling down at the cutting edge of creativity: The Metaverse,” explains the initiative’s team.

The sportswear company has been releasing hints about the surprise since yesterday. Much of it is still enigmatic. It remains to be seen whether an original NFT collection is in the works or simply cooperation with the NFT as mentioned earlier luminaries. Regardless, Adidas now has a BAYC Twitter profile image.

This is not the first time Adidas has stated a desire to be at the forefront of the next technological trend. The brand announced its relationship with Coinbase in November. The announcement followed the release of ‘adiVerse.’

“Hey @adidasoriginals, in the Metaverse, impossible is nothing.” What if we invited all of the original thinkers and doers to collaborate in designing our future?” read Sandbox’s Tweet. Because of the metaverse momentum, the crypto gaming platform has been the talk of the town for some time now. On Sandbox, adiVerse will provide an immersive and always-on virtual experience.

“The Metaverse is now one of the most exciting advancements in digital, making it an interesting platform for Adidas,” a spokeswoman for the business said in reaction to the announcement.

Many well-known businesses and individuals, like Meta, came out in favor of the news. Clearly, Adidas has irritated some customers.

Despite ongoing discussions about the legitimacy of NFTs and the metaverse, fashion and athletic businesses, to name a few, have taken an interest in the digital revolution – Nike, Gucci, and Dolce & Gabbana, to mention a few. More brands are anticipated to go onboard sooner or later.

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