Over the years, one of the world’s largest and most beloved bands has released interviews as NFTs. Exclusive interviews with The Beatles’ John Lennon, Paul McCartney, George Harrison, and Ringo Starr are auctioned as digital NFTs.
This news changes how legacy artists can use past IP to drive future profits.
Historic Interviews With The Greats As The Newest NFTs
According to the Voices of Classic Rock Archive (VOCR), which is minting and auctioning the NFTs and hosting the event, an auction will be held for the first time that an old school music artist’s interviews will be sold as NFTs. These four NFT interviews, which the public has not heard in decades, are now available to the highest bidder.
The interviews are titled “John Lennon on “A Day in the Life,” “Paul McCartney on “Chaos and Creation in the Backyard,” “George Harrison on “Abbey Road,” and “Ringo Starr on “His Lost Medallion.” VOCR has a treasure chest full of gems from bands like The Beatles and Led Zeppelin; this is a way for music and NFT fans to invest in some of their favorite classic artists.
Jonathan Firstenberg, Managing Director of VOCR, stated:
“The extensive variety of Beatles interviews that we have in our collection are, perhaps, our most comprehensive and valuable assets – that is why we wanted to launch with John, Paul, George and Ringo – the ultimate Classic Rock Stars!”
“While we considered many ways to introduce this archive to the public, we chose to start with NFTs because current market demand for unique NFT properties comprised of original content appears to be growing at a rapidly accelerating pace,” Firstenberg continued. Furthermore, NFT auctions are a remarkably simple and efficient way to market audio interviews.
He went on to say that the stakeholders are “confident that NFTs as a new medium is here to stay, and we are very interested to see how this new medium will evolve.” We will specifically investigate how the market determines what property rights must be embedded within an NFT for it to have true intrinsic value.”
Each NFT will include unique artwork and a WAV file of the interview. The NFTs will be run on the Ethereum blockchain, and bidders will only use Ethereum (ETH) to make a bid and purchase. Each NFT has a minimum bid of 1.25 Ethereum, which is a hefty price tag for the average music fan, especially given ETH’s recent price of around $4,000 per coin.
We’ll see what this unlocks for the music world and how it changes the landscape of the NFT music business – especially for older artists and bands who have outlived their live performance days but still have a deep history and fanbase.
